Sainsbury’s

Despite being viewed as a great value clothing provider, Sainsbury’s Tu were not feeling the love from shoppers. To address this challenge, the brand launched a total refresh and a long-term seasonal campaign covering every shopping spike in the Autumn/Winter period.  ​

Alongside a reach driving OOH campaign, we deployed weather relevant messaging, Oxford Street dominating bus wraps and attention-grabbing special builds. This activity increased brand preference and perception as a desirable brand significantly.