Heverlee Beer

As a brand with low awareness in a highly competitive drinks market, Heverlee used an effective combination of OOH formats to build their brand across Scotland.​

This strategy was built on the ‘adventurous’ nature of their target audience and allowed them to be in the right place, at the right time. The campaign targeted ‘curious’ consumers, using a blend of fame building formats, and highly targeted sites.  ​

The use of multiple strands to meet each objective, drove standout results at both ends of the funnel.