HEINEKEN CHAMPIONS CUP

Heineken launched a new campaign called “Love Rivalry” as Dublin gets set to host the Heineken Champions Cup Final in the Aviva Stadium on May 20.

In the lead up to the big games, fans were invited to send their most annoying voice messages to their rivals via the Love Rivalry website. All messages were collated and blasted through ‘Love Rivalry’ audio billboards on game day in their rival team’s city across Ireland and further afield in Durban, South Africa.