Tropicana It's that juice DOOH
01.

Execution

Running from April – May, Tropicana utilised a variety of formats for this unmissable campaign.

Tropicana It's that juice DOOH
01.

Results

The campaign drove strong increases across the brand funnel, from awareness to purchase intent, with a particularly strong impact among ABC1s.

+19%​
Top of mind awareness
+11%​
‘Is a brand for me’ among ABC1s
+20%​
Purchase intent among ABC1s

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