Talon Wins Grand Prix & 12 Awards for OOH at the 2022 Outdoor Media Awards
Along with our incredible agencies and partners, Talon wins multiple awards at the annual Outdoor Media Awards, hosted by Clear Channel and Campaign.
For the first time in two years, we attended the ceremony in person alongside our industry peers. Over the 12 categories available, Talon was shortlisted across 10 of them with 21 shortlisted entries in total.
Working closely with BBC Creative and Havas Media, A Perfect Planet promoted the TV show of the same name whilst delivering a stark warning about the future of our planet, setting one of the billboards on ‘fire.’ Our campaign with PHD, adam&eveDDB and 72 Point for Volkswagen, on the other hand, was a ‘living billboard’ complete with moss and turbines to power the creative.
In the next categories, two more Bronzes were picked up for Nissan: All-New Qashqai and Absolut: #TogetherIRL for the Tech Innovation Award and the Installation & Experience Award respectively.
The All-New Qashqai campaign in collaboration with MG OMD, TBWA, NissanUnited and Pixel Artworks, saw the vehicle ‘break through the screen’ with immersive 3D OOH. Our campaign for Absolut in partnership with Havas Media and Ann Squared celebrated being back together ‘IRL’ with experiential OOH.
Moving onto the next category for the Data & Intelligence Award, we picked up another Silver and Bronze award for The North Face VECTIV x Strava and Kopparberg: to Firsts that Last, respectfully. Working closely with PHD, OMGDOOH and Bigger, as well as Goodstuff and Neverland, both campaigns utilised smart audience data to make sure that the desired audience was targeted.
Next up and winning two awards throughout the evening, the campaign we worked on for Domino’s: Group Ordering with Havas Media and VCCP. Winning the Gold Cross-Format Award and the Silver New Approach Award, Domino’s cleverly used multiple OOH formats and increased its Outdoor budget in a move that successfully paid off.
Shelter: Fight for Home with Yonder Media and Who Wot Why would ultimately win the Gold New Approach Award for its hard-hitting, important campaign. Plan International UK: Crime Not Compliment by Grand Visual, Our Streets Now and Clear Channel would also win Gold, winning the National Social Impact Award.
Finally, for its continued hard work and dedication to delivering the best in OOH campaigns, BBC: This is Our BBC won the Gold Brand Building Award. The incredible yearlong effort alongside Havas Media and BBC Creative would also go on to be awarded the prestigious Grand Prix award – Talon’s fourth time winning the award in 4 years and BBC’s second after winning for Dracula in 2020.
To be recognised with 12 awards for all the hard work, smart thinking and collaboration that goes into delivering successful OOH campaigns is incredibly rewarding for all the teams involved. There were some amazing entries across the board this year that truly demonstrated the capabilities of OOH and showcased the creativity, agility and impact that only Outdoor campaigns can deliver.