Talon names Shanil Chande as first chief programmatic officer
Shanil Chande joins the specialist OOH agency in newly formed role to lead its UK programmatic offering, completing Talon’s UK leadership line-up.
London – 28 July 2025 – Talon, the leading independent global Out of Home (OOH) agency, today announced the appointment of Shanil Chande as Chief Programmatic Officer, completing the UK leadership team. The newly created role is a strategic milestone in Talon’s mission to drive smarter, data-led growth for clients through programmatic innovation.
Chande’s appointment reflects Talon’s ongoing investment in automation, technology and data – also reflecting broader market momentum with nearly half (47%) of UK brands now running programmatic-only DOOH campaigns, according to VIOOH’s State of the Nation report.
As Chief Programmatic Officer, Chande will lead the development and execution of Talon’s programmatic strategy across the UK, driving digital innovation and forging new commercial partnerships. He will also lead Talon’s newly formed team of programmatic experts to ensure the agency’s proprietary technology and data capabilities are fully integrated into client omnichannel strategies.
Chande brings over a decade of experience to the role, most recently as Commercial & Partnerships Director, UK & International at Hawk (an Azerion Company). There he played a pivotal role in the strategic direction and growth of the business, product innovation and channel diversification, while overseeing key partnerships. He has also held roles at IBT Media and Sky, managing high-profile agency accounts and delivering impactful digital campaigns.
Luke Willbourn, Managing Director, Talon UK said: “Shanil brings exactly the kind of programmatic expertise and commercial focus we need to help scale our digital offering with confidence. His appointment not only accelerates our ambitions in the programmatic space but completes a leadership team built to drive growth and deliver measurable results for our clients.”
Shanil Chande, Chief Programmatic Officer, Talon UK said: “This role is a great opportunity to shape how Talon applies automation, technology and data to across the entire planning and buying process. I can’t wait to work closely with our partners and internal teams to deliver even smarter, more effective campaigns for our clients that show just how powerful OOH can be in an omnichannel mix.”
With this appointment, Chande completes Talon’s UK leadership team, reinforcing the agency’s strategic commitment to digital transformation and market leadership.
The UK leadership team now includes Managing Director, Luke Willbourn; Chief Client Officer, Nicola Fox; Chief Effectiveness Officer, Emily Alcorn; Chief Planning Operations Officer, Jamie Finn; Chief Commercial Officer, James Rodham; and Finance Director, Jessica Dunn.
Chande joins Talon in August and will report to Willbourn.
