Talon UK appoints Alan Meech as Programmatic Business Director
The hire marks a strategic shift for the OOH agency as it builds its first dedicated programmatic team.
Talon UK announces the appointment of Alan Meech as Programmatic Business Director, a pivotal role that will help to accelerate the company’s ambition to advance programmatic Out of Home. Meech’s appointment comes soon after Shanil Chande, who recently joined Talon in the newly formed role of Chief Programmatic Officer.
Meech joins Talon with over 25 years of experience across media agencies, client-side roles, and media owners in both the UK and Australia. Most recently, he served as Senior Associate Director and Agency Lead for Programmatic DOOH (pDOOH) at EssenceMediacom, where he spearheaded the agency’s programmatic strategy, delivering significant revenue growth and award-winning campaigns for clients.
In his new role, Meech will be instrumental in helping Chande in positioning Talon as the market leader in intelligent PrDOOH activation. He will lead the servicing of key digital and programmatic agency clients, advocate for the inclusion of PrDOOH in omnichannel strategies, and drive incremental revenue through Talon’s proprietary technology and data platforms, Ada and Atlas.
Shanil Chande, Chief Programmatic Officer at Talon UK, commented: “Alan’s appointment is a major step forward in our mission to unlock the full potential of programmatic OOH. His deep expertise, commercial acumen, and passion for innovation will be invaluable as we continue to evolve our offering and deliver meaningful outcomes for our clients. I’m excited to work closely with Alan as we shape the future of this fast-growing space.”
Alan Meech, Programmatic Business Director at Talon UK added: “I’m excited to join Talon at such a transformative time for the industry. Talon’s commitment to creativity, technology, and client excellence aligns perfectly with my own values, and I look forward to helping shape the future of programmatic OOH as part of this dynamic team.”
Alan will be based in London and will report directly to Chande.
