Talon is the Most Shortlisted OOH Specialist at the Outdoor Media Awards 2025

Along with our incredible agencies and partners, Talon has been shortlisted for 15 awards across 9 categories at the Outdoor Media Awards. 

Uber: Trains, now on Uber 2.0 (with Mother London, PHD & Artbot) 

“Trains, now on Uber 2.0” leveraged OOH’s power when combined with other channels to disrupt ingrained travel habits and establish Uber Trains as a compelling alternative for rail users. With a high-impact presence in London, Manchester and Birmingham, the campaign dominated terminals.   

Strategically integrating six OOH formats and multiple channels, including Print, BVOD and Digital, the campaign created an immersive presence designed to drive awareness and consideration. By reaching commuters in the moments that mattered, Uber successfully captured attention and sparked action, with a significant uplift in brand awareness and strong engagement from Uber users in a competitive category. 

Shortlisted: Cross-Format Award & Cross-Channel Award 

Uber: Making Local Contextual (with Mother London, PHD & Grand Visual) 

Uber used OOH to transform its brand presence in the north of England, where it was less established. Across 14 towns and cities, geo-targeted ads made Uber feel hyper-relevant, real-time ETAs at key pick-up points, bespoke murals celebrating local culture, and Uber-branded beer mats in pubs.

This sustained investment in location-specific creative increased awareness, consideration, and adoption. By consistently showing up in the right places with messaging tailored to northern audiences, Uber turned from an overlooked service into a trusted, go-to option, showcasing its commitment to long-term brand building through smart, localised OOH. 

Shortlisted: Brand Building Award 

Bowel Cancer UK: Tell your GP instead (with Yonder Media, Nice and Serious & Claremont) 

Bowel cancer is the UK’s second biggest cancer killer. With early detection many lives can be saved, but not enough people are aware of the symptoms, are embarrassed to talk about their bowel habits or go and see their GP about it.  

Using NHS screening data, the most at-risk groups were identified to understand barriers to taking action. By leveraging trusted media and layering NHS, ONS, YouGov and media research data, the campaign was precisely tailored to reach and impact key local communities. 

Running multi-lingual copy, the campaign reached ethnic audiences and surrounded the conversations online to make sure people didn’t self-diagnose a gut health problem. This innovative approach has now been adopted by multiple NHS trusts on campaigns for bowel and other types of cancer, where public knowledge of symptoms is key to early detection. 

Shortlisted: Community Social Impact & National Social Impact 

British Heart Foundation: ‘Til I died (with Saatchi & Saatchi, PHD, Grand Visual & Mural Republic) 

“Til I Died” was a powerful campaign from the British Heart Foundation, created to confront a devastating truth: every week, 12 people under 35 in the UK die from sudden cardiac death. 

To mark the start of UEFA Euro 2024, BHF and Saatchi & Saatchi honoured 12 young football fans who tragically lost their lives by unveiling striking murals in their memory – each one a stark reminder of lives cut short and the urgent need for awareness. The campaign resonated deeply with the public, sparking national conversation and earning a spot on BBC Breakfast. 

Shortlisted: Visual Craft 

Lidl: Lidl Jacket (with OMD, Accenture Song, Coolr & The Romans) 

Lidl has built a loyal customer base that seeks both quality and value for money. When their iconic brand colours surfaced in Berghaus’s new collection, Lidl seized the opportunity to highlight the striking visual and financial contrast. This not only underscored Lidl’s commitment to delivering great quality and value but also allowed us to drive brand association with another brand’s extensive and compelling ad campaign at a fraction of the cost. 

Shortlisted: Visual Craft 

Lotto: Will you be next? (with Allwyn, Hearts&Science & Grand Visual) 

Will you be the next UK millionaire? We made the whole of Great Britain feel like they might be next, with an unmissable and inclusive launch that drove talkability, engagement and consideration to play.  

As a result, buzz, attention and ad awareness hit a 12-month high, and we increased consideration to play with our growth audience. Anyone can be a millionaire with Lotto, you must be in it to win it! 

Shortlisted: Brand Building 

giffgaff: Pioneering Sustainable Impact (with MGOMD & OnDevice)

giffgaff’s sustainable OOH campaign increased brand awareness and website visits whilst connecting brand intent to online behaviour. It provided a unified view of how intentions lead to actions, all with sustainability at the core of the planning strategy. 

Shortlisted: New Approach 

Quaker Oats: Share the warmth (with PepsiCo, OMD, Uncommon Creative Studi, Grand Visual & Field Day London) 

Quaker Oats shared the warmth across the nation by helping to ensure access to a warm and nutritious breakfast for families across the UK this winter – in a way that is intrinsic to the brand itself.  

Quaker effectively used different OOH capabilities to drive awareness of the issue of child food insecurity & its charity partnerships with attention grabbing 48s and leveraged interactive & dynamic capabilities to offer consumers real value through contextually relevant coupons based on UK weather/average temperatures. 

Shortlisted: Tech Innovation 

Lenovo: Capture your aura (with Goodstuff, Assembly Global, Grand Visual, TBA & Zeno) 

Lenovo’s Yoga Slim 7i Aura Edition redefined OOH advertising through a groundbreaking fusion of biometric data and projection mapping.  

In a first-of-its-kind activation, Lenovo transformed London’s skyline into a dynamic canvas, turning real-time aura readings from influencers into stunning visual projections. This disruptive spectacle showcased Lenovo’s innovation, stealing attention from competitors while delivering an unforgettable brand experience.  OOH advertising. 

Shortlisted: Tech Innovation 

Doritos: Extra Flamin’ Hot (with PepsiCo, OMD, Grand Visual, Sips & Bites & YouTube) 

Doritos Extra Flamin’ Hot ignited a cross-channel storm, making sweat fashionable across digital, OOH, PR, and social.  

Ashley Roberts fronted high-impact luxury-style OOH, amplified by Europe’s first sweating billboard, a multi-sensory PR stunt that fueled headlines. YouTube’s emotional targeting placed us in peak sensory moments, while Jungle FourNine’s viral spice challenge drove engagement through real-time reactions. Fashion magazine hijacks and influencer content kept the fire burning.  

From streets to screens, Doritos turned heat into a cultural moment. HOT COUTURE. Eat the Heat. And own the sweat. 

Shortlisted: Cross-Channel 

McVitie’s Jaffa Cakes (with Pladis, MG OMD, Grand Visual, TBWA\London, Taylor Herring, Shopper, Capture & To Boldly Go)

Jaffa Cakes transformed its communications strategy to reverse its fortunes and reestablish the brand as a British icon. 

In 2024, the brand embraced a bold new behaviour: Unapologetically Jaffa. This empowered them to rewrite the rules, take a definitive stance on the iconic cake vs. biscuit debate, and launch a daring new flavour – Jaffa Cola Bottle. 

A collaborative effort across five agencies resulted in a consistent drumbeat of culturally resonant activations, amplified by high-impact media placements. 

Shortlisted: Cross-Channel 

British Airways: Originals (with MG OMD, Uncommon Creative Studio & Artbot) 

As the national flag carrier, British Airways set out to redefine what it means to represent modern Britain on the global stage – by championing originality as the nation’s standout quality.  

Through UK-wide research and intimate focus groups, BA’s unique advantage was uncovered: unforgettable, deeply personal service moments that linger in travellers’ memories. Building on the theme of originality, this year’s campaign celebrated the journeys that shape who we are – past, present, and future. 

Shortlisted: Brand Building 

Specsavers: This Van Driver Should’ve gone to Specsavers (with Specsavers Creative, MGOMD, Grand Visual & Ann Squared Events) 

Specsavers made “Should’ve” unmissable with an execution that made them the talk of the town. 

The solution tapped into an established media channel, putting innovation and creativity at the heart, whilst rooted in everything that makes Should’ve successful, a simple, relatable idea.  Specsavers pushed the boundaries of OOH with this parking fail – a Specsavers van stuck on a bollard!    

Shortlisted: Installation & Experience 

Congratulations to all our clients, agencies and partners who were shortlisted, and roll on June! View the full shortlist here.