Game-changing Digital OOH Sets the Stage for a Summer of Sport
Brands have an opportunity to reach vast audiences attracted by the Euros and Olympics with targeted DOOH.
Nicola Fox writes for The Media Leader on the opportunity brands can harness with audience led Programmatic DOOH. As the Euros and Olympics draws closer it can be a great occasion to precisely advertise.
15m visitors to Paris and 2.5m football fans to Berlin opens the door to a vast audience of sports fans. With the use of Programmatic OOH as part of an omnichannel strategy allows for brands to serve ads in a way which ensures maximum cut-through.
Read the article and learn about the power of OOH.