Walkers

Football fever had gripped England as the men’s national team stood on the brink of reaching the finals for only the second time in recent history. With anticipation running high across the country, Walkers set out to capture the national spirit through a spontaneous out-of-home campaign that reflected the collective excitement and encouraged unity behind the team.

Drawing inspiration from the idea that fans across pubs would be anxiously fiddling with their crisps before kick-off, we creatively broke a crisp into four pieces, using the gaps between them to form our own version of the England flag.

The overall campaign saw: