Kleenex

Kleenex partnered with Mr Doodle to spread a little more joy.

Mr Doodle, a doodle artist and creator who famously turned his entire home into a living canvas, has teamed up with Kleenex to bring his signature style to a limited-edition tissue box design.

In true Mr Doodle fashion, the joyful collaboration came to life across YouTube, paid social, digital display, OOH placements, a hand-painted mural, a retail competition, and an unforgettable live doodling takeover at Outernet London and a behind-the-scenes film.