Channel 4 Carbon Skid Mark DOOH
01.

Execution

Launching their attention-grabbing campaign, Channel 4 sought to drive awareness of the Carbon Skid Mark as a symbol of the actions and inactions taken by the elite in the climate crisis.

Channel 4 Carbon Skid Mark DOOH
01.

Results

Live across D6s and LFD in November, the campaign drove wider brand perceptions and viewing intent for Channel 4. Along its key objective, the OOH campaign drove significant increases in sustainable perceptions of the channel.

+62%​
'Channel 4 are leaders in sustainability'
+40%​
'Channel 4 is always entertaining’ ​
+20%​
Viewing Intent

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