Channel 4 Climate Change

Launching their attention-grabbing campaign, Channel 4 sought to drive awareness of the Carbon Skid Mark as a symbol of the actions and inactions taken by the elite in the climate crisis. ​

Live across D6s and LFD in November, the campaign drove wider brand perceptions and viewing intent for Channel 4. Along its key objective, the OOH campaign drove significant increases in sustainable perceptions of the channel.