Andrex

For something we all do, going to the toilet causes embarrassment for far too many people. As a nation, we’re so crippled by toileting anxieties that we avoid going away from home, we avoid addressing obvious bowel issues, and we even avoid looking at our own poo. ​

Andrex’s new brand platform “Get Comfortable” challenged the taboos and uptight attitudes of the British public, encouraging the nation to flush their inhibitions away. OOH was used for its most public of spaces, in combination with other channels to successfully raise awareness of this platform, purchase intent and celebrate getting comfortable.

The overall campaign saw: