(RE) INTRODUCING TRAX CREATIVE TESTING

In a world where attention is fleeting and every second counts, creative effectiveness is no longer a nice-to-have—it’s a necessity. That’s why we’re (re)introducing Trax, Talon’s proprietary Out-of-Home (OOH) creative testing platform, built to ensure your campaigns don’t just show up—they stand out.

WHY TRAX?

Creative is one of the most powerful levers in campaign performance. Yet, our years of testing show that brand logos are only noticed 44% of the time. Trax is here to change that.

Designed specifically for OOH, Trax helps media agencies and brands optimise creative before it hits the streets—ensuring your message lands with impact.

WHAT TRAX DELIVERS

1. Real Human Attention Analysis

Trax uses advanced visual testing to understand how real people engage with your creative. It identifies what captures attention—and what doesn’t.

2. Three Core Testing Metrics

• Heat Mapping: Visualises where attention is focused.
• Gaze Sequence: Reveals the order in which elements are seen.
• Hotspots: Highlights key areas of visibility and engagement.

3. Benchmarking that Matters

Your creative is measured against a database of 700+ OOH ads, giving you clear context on how your work stacks up within your category.

4. Actionable Optimisation

Within just two working days, you’ll receive a detailed report with insights and recommendations—so you can refine your creative and maximise impact before launch.

THE BOTTOM LINE

Trax bridges the gap between creative effectiveness and media planning. It’s fast, focused, and built for results—helping you deliver campaigns that cut through the noise and connect with audiences.

To learn more about TRAX or to test your creative, get in contact with marketing-ie@talonoutdoor.com