Projections, Murals, Wraps, & Live Streams, Immerse London as TikTok Celebrates the BRIT Awards
TikTok dominates London’s OOH landscape with a unique cut through campaign to promote its new tie-up with the 40th edition of the British Phonographic Industry’s annual pop music awards.
Today, TikTok, the leading destination for short-form mobile video, is activating a live-stream of the BRIT Awards to Piccadilly Lights, Europe’s largest digital OOH screen which dominates London’s skyline. The live stream takes place at 5.30pm and brings the buzz of the red carpet to the heart of the West End to deliver the excitement of the awards for those who can’t be there in person.
Also kicking off on the night will be 30 large-format projections in and around the city, announcing TikTok’s partnership with the BRIT Awards. User images from TikTok’s popular #redcarpetready thread will be featured alongside the call to action to “Watch the BRITS red carpet, live now on TikTok.”
These event day OOH executions support art murals, digital OOH activity, and large-format banners that have been used to build anticipation in the run up to the UK’s biggest music event, including a building wrap featuring BRIT Award nominee Lewis Capaldi in Glasgow city- a nod to the artists hometown.
The OOH campaign was planned and booked by Talon and Hearts & Science.