THE INTELLIGENT OOH PLATFORM, DRIVING
REAL-WORLD IMPACT
Atlas is Talon’s unified out of home (OOH) platform — a suite of proprietary tools powered by a deeply rich, OOH‑specific dataset, built and benchmarked over many years. By bringing audience intelligence, AI-accelerated planning and dynamic creative together in one ecosystem, Atlas gives brands a smarter, clearer way to reach people in the real world with greater precision and impact.
Built and led by OOH specialists and enriched with years of real-world benchmarks, Atlas gives brands the clarity, confidence and performance that generic AI tools or newly built platforms simply can’t match.
Powered by experts, enriched by data, enhanced by AI & built for success.
Audience intelligence for smarter, scalable, targeting
Great OOH starts with understanding people, not just demographics. Atlas Insights is our audience intelligence platform that delivers a deeper understanding of real world audience behaviour. Trusted by clients for almost a decade, Insights combines mobility and partner data from millions of devices to reveal where audiences are in proximity to OOH locations and when they can be reached. It creates transparent, privacy-safe behavioural profiles for every location and builds bespoke audiences tailored to each individual client’s needs.
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Precision planning, accelerated by AI
Atlas Planner is our full‑stack programmatic demand-side platform (DSP) for real‑time OOH activation, transforming audience understanding into action through an applied-AI planning layer. Through an intuitive, conversational interface, planners can input briefs or natural language prompts, with Planner instantly assembling campaign strategies and dynamically showing how decisions influence screens, impressions and delivery. It supports advanced optimisation, trigger based buying and real-time programmatic activation across global supply. The result: advertisers can reach the right people at the right moment, with measurable uplift in on-target impressions.
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Frictionless creative at scale
Atlas Studio ensures digital out of home (DOOH) creative is as dynamic as the environments it appears in, by bringing together three core capabilities designed to make programmatic OOH easier to execute at scale. Blending creative versioning, OOH mastering and dynamic creative optimisation (DCO) with the expertise of our dedicated OOH creative specialists, Studio turns complex multi-format campaigns into seamless, scalable and responsive executions.
Find out moreTHE ATLAS ADVANTAGE
Powered by a rich OOH behavioural dataset
Atlas is built on years of real-world audience intelligence through Atlas Insights, integrating millions of weekly-refreshed device signals. This depth of data gives Talon a level of behavioural understanding no retrofitted AI tool can match.
Proven performance with years of benchmarks
Atlas Insights brings long-established benchmarks across awareness, relevance, consideration and intent. Atlas Planner is built on this evidence base — not assumptions — making its output more reliable, accountable and predictive.
Creative optimisation at scale
Atlas Studio removes the operational and creative friction from programmatic OOH, turning complex, multi-format campaigns into scalable, responsive executions ensuring relevant messaging in the moments that matter.
Independent by Design. Purposebuilt for OOH.
Atlas is engineered specifically for OOH, from precise viewer identification methodologies to DOOH-ready creative workflows. As a demanded, independent platform, it’s free from media bias, ensuring decisions are driven solely by what delivers the best outcomes for our clients.
Human-led, tech-enabled
AI accelerates analysis and scale, but Talon’s experts bring the strategy, context and creativity that drive results. Atlas enhances human judgement rather than replacing it.
A connected ecosystem, not a standalone tool
Insights reveals who to reach, Planner determines how to reach them most effectively and Studio ensures the message resonates in context. Together Atlas delivers clarity, consistency and performance across the entire OOH workflow.
