Talon and Out of Home Masters appoints Cornelie Weller as Managing Director, Benelux 

Weller succeeds Frank Hardenberg who steps back into non-exec role

London – 6 March, 2025 – Talon, the leading independent global Out of Home (OOH) agency, today announced the appointment of Cornelie Weller as Managing Director, Benelux.  

This news follows Talon’s recent acquisition of Out of Home Masters (OOHM) in the Netherlands. Weller succeeds Frank Hardenberg, founder and Managing Director of OOHM, who steps back into the role of Non-Executive Director. 

Weller will be responsible for ensuring continuity and driving further growth of the business across the Benelux region, a significant market with substantial growth opportunities in the OOH sector. Weller joins in May and reports into Sarah Parkes, Managing Partner, Talon Network & Grand Visual. 

Frank Hardenberg, founder of Out of Home Masters said: “I’m thrilled to welcome Cornelie to the team, and with her extensive industry experience, I know she will make a valuable contribution to our next phase of growth and our integration within Talon. This transition is especially meaningful for me, as it allows me to step back and witness the continued success of what we’ve built over the years, confident that Cornelie will lead us and our clients to even greater heights.” 

Weller has demonstrated exceptional leadership and strategic vision in her 25+ years in media and advertising. She has held prominent leadership roles at renowned media and creative agencies, including OMD, Starcom, and Publicis Groupe, collaborating with major brands such as Heineken, Samsung, and P&G. More recently, Weller has continued to assume influential positions across various sectors, further cementing her impact and expertise. 

Cornelie Weller said: “Returning to the media industry after a few years in other fields truly feels like coming back to where I belong. This opportunity offers the perfect blend for me: a focus on OOH and the chance to lead and grow the business across the Benelux region. It’s an honour to succeed Frank to build on the success that he and the team have achieved over the past ten years, and I see great potential for the agency as part of Talon.” 

Sue Frogley, Talon Global CEO, added: “Frank has been instrumental in building Out of Home Masters into a respected leader in the market. His decision to step back from the day-to-day but remain very involved reflects his commitment to our continued success and I’m grateful for his ongoing support. Meanwhile, Cornelie’s extensive experience, proven leadership and vision makes her the perfect successor to drive further growth in the region and ensure we continue to deliver exceptional results for our clients.”