Talon Awarded IPA Effectiveness Accreditation 2025: Third Consecutive Win
Talon is proud to share that we have once again earned the highly respected IPA Effectiveness Accreditation 2025. Talon has been awarded the IPA certification for the third time, a programme first introduced by the IPA in 2021 to recognise agencies that deliver measurable effectiveness and act as true partners in driving growth. This year marks the highest number of accredited agencies since the programme’s inception.
What is the IPA Effectiveness Accreditation?
The IPA Effectiveness Accreditation highlights agencies that demonstrate a deep-rooted commitment to effectiveness and act as true partners in driving business growth. It sets a clear benchmark for how agencies embed creativity, measurement, and long-term value into their work.
How Agencies are Judged: The Five Pillars of Effectiveness
Chaired by Alessandra Bellini, former Chief Customer Officer at Tesco, the expert judging panel reviewed agency submissions in a systematic process to assess how effectively agencies tackle business challenges and foster ongoing improvement. Accreditation was awarded to agencies that demonstrated meaningful impact across five core pillars: Focus, People, Process, Data & Measurement, and Impact: a defined set of standards ensuring consistency and rigour across the programme.
Talon Among 44 Accredited Agencies in 2025
This year, Talon joins an elite group of 44 agencies who received this industry recognition, a meaningful achievement that reflects how effectiveness is embedded in everything we do. By working to this structured framework, we’re delivering more creativity, impact, and measurable results than ever before, continuing to provide exceptional value to our clients, inspiring positive change, and caring for our planet. We are incredibly proud and grateful for the continued dedication and hard work of our teams.
Leadership Reflections on Effectiveness
Luke Willbourn, UK Managing Director, said:
“Receiving the IPA Effectiveness Accreditation once again is a proud moment that reflects our unwavering commitment to delivering impactful work for our clients. Our commitment to pushing the boundaries of effectiveness in Out of Home remains stronger than ever. I’m incredibly grateful for the creativity, dedication, and focus on effectiveness from all of our talented teams, which has made this achievement possible. We’re honoured to be recognised alongside so many others doing great things for effectiveness in the industry.”
Emily Alcorn, Chief Effectiveness Officer, said:
“Working on this submission, I always find it such a rewarding moment to reflect, not only on the brilliant, effective work we deliver for our clients, but on how far we’ve come in building a truly learning-centric culture at Talon. I couldn’t be prouder of my colleagues whose hard work, creativity, and commitment to effectiveness made this possible. We’re in fantastic company – congratulations to all accredited agencies!”
Learn More
You can discover the full list of accredited agencies in the latest update from the IPA here.
