Out of Home Advertising: Leading the Way in a Cookieless Future

OOH has been ahead of this game for a long time, going cookieless is not a problem for a channel that never relied on them.

Emily Alcorn writes for Campaign on how first party data has been the key for DOOH over the past decade. Variables such as weather temperature, car traffic and programmes that will be on TV later that evening allows for the DOOH to be reactive. These layers of data are used dynamically to push business objectives even further than before.

Studies indicate that using postcode-level location data, OOH ROI can be improved by up to 42%. OOH valuable data within a targeted campaign sets the standard for innovation and effectiveness.

Read the full article here and understand the strength of data within OOH advertising

Read the article and understand the strength of data within OOH advertising.