OOH Advertising Campaigns of 2025: Bold Ideas in the Real World

2025 has been a whirlwind of creativity, colour, and bold ideas. 

From eye-catching billboards to immersive digital experiences and standout special builds, we’ve loved bringing brands to life across streets, stations and city centres with Out of Home (OOH).  

Working with brilliant clients and creative agencies, we’ve helped transform everyday spaces into memorable moments. Here’s a peek at some of the magic we’ve made together.

Big Ideas in OOH and Digital OOH

British Airways – Hidden in Plain Sight 

A game of hide-and-seek with a twist. British Airways tucked its logo into cityscapes, challenging passersby to spot it. The playful approach made everyday city views part of the adventure, keeping the brand top-of-mind in a clever, subtle way. 

With MG OMD & Uncommon Creative Studio

Uber Eats – When You’ve Done Enough 

Uber Eats leaned into humour and self-awareness with a smart digital OOH campaign that rewarded people for simply being out and about. Using bold copy and perfectly timed placements, the work tapped into everyday moments of fatigue, reminding audiences that when you’ve done enough, Uber Eats has dinner covered. 

With PHD & Mother London

Bringing Brands to Life with Special Build OOH

Canva – Playful Takeover at London Waterloo 

Canva transformed the commuter hub at London Waterloo into a pop-up playground of creativity. Colourful, larger-than-life visuals turned everyday travel into a fun, interactive experience – perfect for showing off the brand’s playful side. 

With OMD UK, Stink Studios & Grand Visual

Waitrose – Pie Max

Waitrose went big on appetite appeal with a giant pie visual that turned snack-time into street theatre. Humorous and unmissable, it wasn’t just any pie – it was the turkey pie from the brand’s “The Perfect Gift” Christmas ad, bringing a festive favourite from screen to street. 

With MG OMD, Wonderhood Studios & Grand Visual 

Howden – British & Irish Lions 

Writing history on the wall – literally. To celebrate the announcement of the British & Irish Lions 2025 squad, Howden unveiled a hand-painted 44-foot mural in East London, honouring the players set to make their mark on rugby history. As Head Coach Andy Farrell’s squad was revealed live from The O2, each name was added in real time, turning squad selection into a powerful, shared outdoor moment for fans and passersby alike. 

With Goodstuff, Grand Visual, MSQ Sport + Entertainment, Global Street Art, TTB Sport Capital 

McDonald’s – Grinch Hijack 

McDonald’s went green for the holidays with its mischievous new “Grinched” menu, starring Dr. Seuss’ iconic Grinch. The campaign teased festive mayhem with OOH hints of mischief, building nationwide curiosity, before a special Borough Road site revealed The Grinch’s chaotic Master Plan – a blueprint covered in doodles, notes, and scribbles that brought the holiday spirit (and playful chaos) to the streets. 

With OMD UK, Leo Burnett, Grand Visual & Bauer Media Outdoor UK

When OOH Became an Experience

Pepsi – Sweet Room

To celebrate the launch of its Strawberries & Cream and Cream Soda flavours, Pepsi brought a burst of sweetness to Future Stores with a nostalgia-fuelled activation featuring a retro arcade and tasting bar. The flavours also came to life across OOH formats including fly-posters, taxi wraps, and standout special builds, turning streets and stores into an interactive, flavour-packed experience. 

With PepsiCo, OMD UK, Grand Visual & Ann Squared Events 

The AA – It’s okay, I’m with the AA 

The AA partnered with the action-packed new cinematic event, Jurassic World Rebirth, to coincide with the release of Universal Pictures film that had just launched in UK cinemas. 

The stunt reminds drivers that when they’re with the AA, they’re always prepared for whatever the road throws at them (even dinosaurs). 

With the7stars, The Gate London, NEWSUBSTANCE & Grand Visual 

Red Bull – Tetris® 

Red Bull brought Tetris® to life in an electrifying twist on the classic game. Fans joined a global tournament at Birmingham New Street and Westfield London, scanning QR codes to play a giant version on OOH screens, while the iconic Red Bull car handed out samples – turning streets and stations into a playful, interactive brand experience. 

With Arena Media, Grand Visual & Ocean Outdoor 

Mr Doodle x Kleenex 

Kleenex teamed up with artist Mr Doodle, famed for turning his home into a living canvas, to spread a little extra joy. The collaboration featured a limited-edition tissue box design and came to life across YouTube, paid social, digital display, OOH placements, a hand-painted mural, a retail competition, and a live doodling takeover at Outernet London – turning everyday spaces into interactive, playful experiences. 

With FCB London, PHD, Grand Visual, FABRIC SOCIAL & Ginger and Pickles Productions

When OOH Reacted to the Moment

BBC – The Traitors

Linda from The Traitors earned the Golden Cloak Award for the performance of a lifetime. The self-confessed “emotionless person” delivered a surprisingly emotional scene at breakfast, earning recognition from fellow players – and a dedicated OOH display in Leicester Square, letting everyone see her well-deserved accolade in the heart of the city. 

With Havas Media UK 

Channel 4 – “We Fact Check the Zuck Out of Our News” 

Channel 4 harnessed the reactive power of OOH to take on the fake news and censorship debate. Positioning itself as a trusted news source, the campaign shouted its message across key POIs in central London, targeting major businesses like Meta and topical locations such as Speakers’ Corner and Parliament, proving that outdoor advertising can be both timely and bold. 

With OMD UK & Mobile Media 

Specsavers – Oasis Blur 

Specsavers turned heads with a clever contextual OOH campaign, targeting everyone walking up Wembley Way to see Oasis. The playful “blur” creative brought the brand to life in the moment, proving that well-timed outdoor advertising can be both eye-catching and fun. 

With MG OMD, Specsavers UK & Open Media UK

Jaguar Land Rover – Defender

Another Oasis reactive moment: Defender rolled into the spotlight as the official automotive partner of Oasis Live ’25, kicking off the partnership with an epic mural in Manchester, the hometown of legends Liam and Noel Gallagher. The striking artwork turned city streets into a memorable, timely outdoor celebration of music, culture, and brand collaboration. 

With Hearts & Science, Grand Visual & Global Street Art

Looking Back and Moving Forward

2025 has been all about creativity, fun, and bold ideas lighting up streets and screens. Working with amazing clients and agencies, we’ve transformed everyday spaces into memorable experiences that spark joy, conversation, and connection.  

Here’s to keeping the playful spirit alive and bringing even bigger, bolder OOH magic in the year ahead.