IFS.ai

For its latest brand campaign, IFS.ai set out to illuminate airports across the US, highlighting how it helps maintain aircraft, manage complex manufacturing, power cities, and connect utilities and telecom networks.

Working with IFS.ai, in-depth heat mapping, message testing, and commissioned studies identified the most effective U.S. airport hubs for reaching business decision-makers.

Client airport tours provided first-hand experience, helping refine messaging and tailor communications to key industry sectors for IFS.​

Insights from pre-campaign testing, heat mapping, and site visits shaped lead markets and messaging that resonated with the target audience.​

Careful planning enabled standout media activations, including a Guinness World Record, setting a benchmark for OOH creativity and impact. Our solution was to be the first brand ever to fully wrap the interior of every single carriage on the Plane Train​.