Lucy Baumgartner named as a Media Week 30 Under 30 Winner

Talon is thrilled to announce that Lucy Baumgartner, Effectiveness Director, has been recognised as a winner in Media Week’s prestigious 30 Under 30 list for 2025.

Joining Talon and the OOH industry in 2021, Lucy Baumgartner has progressed from Insight Executive to Effectiveness Director in less than four years. She consistently delivers above and beyond her role and works tirelessly to prove the effectiveness of OOH for clients and the industry.   

Lucy’s commercial acumen has helped to transform measurement from a “nice-to-have” to a fundamental part of media plans, contributing to an impressive increase in measurement revenue, working across over 200 client campaign effectiveness projects and hosting 50 client research sessions.  

At the heart of Lucy’s work ethic is a client-centric approach, using her analytical skills and proactive solutions to guide brands on how best to use OOH to deliver on their specific objectives.  She communicates complicated data in a clear manner and creates digestible insights for clients to aid with their media planning.  

Lucy strives to support each pillar of the business with measurement and evidence, producing analysis of Talon’s DSP Atlas’ success, feeding insights into Talon’s tech platforms to boost their long-term effectiveness and producing research case studies for Grand Visual.  

Her pragmatic approach to client services has not only expanded Talon’s effectiveness approach but has set her on a trajectory as a formidable future force in the industry, contributing to the business winning multiple awards and being awarded Rising Star at the OMAs within a year of her career. 

Lucy exemplifies the creativity, innovation, and ambition that drives Talon forward as we reimagine the future of OOH. We’re incredibly proud of her achievement and grateful for her continued impact. 

Visit Campaign for more information on Media Week’s 30 Under 30 and to see the full winners list.