Jérémie Golfidis joins the OOH specialist agency to drive national growth 

London – 30 June 2025 – Talon, the leading independent global Out of Home (OOH) agency, today announced the appointment of Jérémie Golfidis as Client Service Director (CSD) for Belgium & Luxembourg, strengthening the agency’s presence and authority in the local Belgian market.

Golfidis joins Talon Belgium & Luxembourg in August, reporting into Steven Heylen, the agency’s General Manager, working closely to accelerate in-depth (D)OOH planning, to drive strategic project execution, process optimisation, and continued innovation in the region. 

Golfidis joins Talon Belgium & Luxembourg from WPP, where he served as Planning Team Lead, leading high-performing teams and delivering OOH strategies for major clients. With more than a decade of experience in media planning and client leadership, he brings a deep understanding of campaign performance, innovation, and strategic growth to his role as Client Service Director.

Steven Heylen, General Manager, Talon Belgium & Luxembourg said: “We’re excited to welcome Jérémie to the Talon team. His deep expertise in OOH strategy, combined with a strong client-centric mindset and proven leadership, makes him the ideal fit to help drive this first phase of growth. His appointment reflects our commitment to helping clients in Belgium and Luxembourg succeed through smart, innovative and sustainable solutions.”

Jérémie Golfidis, Client Service Director, Talon Belgium & Luxembourg said: “This is an incredibly exciting time for Talon and the OOH industry. I’m thrilled to be part of delivering smart, impactful solutions that drive client growth and success in a rapidly evolving landscape. I’m looking forward to supporting in building Talon reputation for innovation, client focus, and a strong commitment to sustainable growth.”

About Talon

Talon is the world’s leading independent Out of Home (OOH) media agency, setting the standard for brands to connect with audiences in the real world, on a global, national and regional scale. Headquartered in London, with offices in major markets and cities across Europe, the Middle-East, North America and Asia-Pacific, Talon delivers effective, creative, and data-driven OOH solutions for some of the world’s biggest brands and leading agency groups. Talon also comprises Evolve, an international OOH specialist with a global planning and buying network spanning 100 markets, and Grand Visual, the award-winning creative studio redefining what’s possible in OOH. For more information, visit www.talonooh.com

For more info, please contact:

Mandy Rayment, Global Communications Director, [email protected]  

Steven Heylen, General Manager Belux, [email protected]

HEYLEN TO LEAD TALON’S EXPANSION IN BELGIUM AND LUXEMBOURG 

London – 14 May, 2025 – Talon, the leading independent global Out of Home (OOH) media agency, has appointed Steven Heylen as General Manager of Belgium and Luxembourg, marking the official launch of its operations in the Belgian market. 

This move follows the recent appointment of Cornelie Weller as Managing Director of Benelux, who joined Talon and its Dutch business, Out of Home Masters (OOHM), to drive strategic growth across the region. Heylen will report into Weller and will be responsible for establishing and growing Talon’s presence in Belgium and Luxembourg. 

Heylen is a seasoned leader with over 20 years of experience in the media and advertising industry. From 2022 to 2024, he served as the Senior Client Partner and Country Lead for Spotify Belgium, overseeing the company’s advertising operations in the region. Prior to this, Heylen was National Sales Director at JCDecaux from 2019 to 2022 and has also held a similar position at Metro Belgium for several years. In 2024, he expanded his industry influence by joining the Board of Directors at CommPass, contributing to the advancement of media and communication professionals in Belgium. 

Steven Heylen said: “After a rewarding few years in audio, I cannot wait to dive back into the OOH sector which has always been close to my heart. It’s an incredibly exciting time for the industry and Talon is at the forefront of this, so it’s an honour to lead our growth in Belgium and Luxembourg. Together with Cornelie, I believe we can achieve great things for our people and our clients, and I can’t wait to get started.” 

With Heylen’s local expertise and Talon’s international capabilities, the company aims to bring a new level of innovation and value to advertisers in the Belgian and Luxembourg market. 

Commenting on the appointments, Talon Global CEO, Sue Frogley, said: “Steven’s appointment marks a pivotal moment for Talon as we expand into Belgium and Luxembourg and further strengthen our footprint in the Benelux region. His deep local knowledge, commercial acumen and passion for OOH make him the perfect choice to lead this next chapter. With Steven on the ground and Cornelie guiding the broader regional strategy, we are well-positioned to bring fresh thinking, operational excellence, and creative impact to more clients across Europe.” 

This launch builds on Talon’s acquisition of Out of Home Masters in the Netherlands earlier this year and reinforces the company’s strategic ambition to scale its global footprint and cement its position as the world’s leading Out of Home advertising specialist.