Live in Ad Age – Gen Z’s digital detox trend—from social-first to social-free
Lucy Baumgartner, Effectiveness Manager, writes about her choice to be social-free and the Gen Z Digital Detox trend for Ad Age
Lucy Baumgartner, Effectiveness Manager Talon, writes for Ad Age on why she doesn’t engage with social media anymore and why – with 3 in 5 now regularly undertaking social media detoxes – marketers should adapt their digital-first perspectives to effectively engage Gen Z. Lucy explains the reasoning behind her choice to step away from social media, and why marketers may need to consider alternatives when reaching Gen Z.
