Talon Outdoor Joins DPAA in Continued Drive to Make OOH ‘Smarter as Standard’

Agency deepens commitment to U.S. following recent acquisitions.

Talon Outdoor, an independent out-of-home media (OOH) specialist with a focus on delivering smarter, creative, technology-led integrated OOH communications, announced today that the agency has joined DPAA, the global organisation working to drive out-of-home advertising into its digital future. In joining DPAA members, Talon continues to grow and expand its footprint in the U.S. through organic growth and on the heels of the agency’s recent acquisitions of Grand Design, QDOT and Grand Visual in the past 8 months.

Talon Outdoor Joins DPAA to Advance OOH Automation in the U.S.

DPAA’s mission is to foster collaboration among advertisers, agencies, ad tech, mobile companies, location data, software, hardware and others while providing guidelines, standards, best practices and industry-wide research promoting the effectiveness of digital out-of-home advertising.

“As we continue to develop the market-leading solution for OOH automation, we’re excited to join a progressive organisation like DPAA with whom we are aligned as it relates to ensuring that OOH media is smarter as standard,” said Barry Cupples, CEO, Talon Outdoor. “The DPAA possesses a wide and deep level of expertise in targeting, measurement and data analytics. The community also includes numerous brand advertisers we now have the opportunity to directly engage. For these and our existing clients, our membership in DPAA will allow us to deliver even more effective OOH campaigns.”

Talon joins DPAA as the agency continues to lead the push for automation in the global OOH market with tools and solutions that enable buying at scale and smarter planning solutions using the most intelligent, relevant and current location data available. By measuring outcomes and utilising better audience-targeting capabilities, Talon is driving transaction efficiencies, managing costs and spurring transformation within the digital OOH industry. The agency intends to leverage its membership in DPAA to continue this effort.

Barry Frey, President & CEO, DPAA, said, “Talon is at the leading edge of applying technology to OOH planning and buying in the U.S., Asia, Latin America and Europe. We welcome them to our DPAA Global community of members and look forward to seeing the Talon team at our annual Video Everywhere Summit on October 15.”

DPAA’s Video Everywhere Summit brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the largest full-day event dedicated to omni-channel marketing. Registration is now open.