Iconic IMAX gets the London Look with Kate Moss

Iconic IMAX and Kate Moss: The London Look Redefined

The campaign breaks on Monday, May 18 and runs for two weeks.

Sarah Davies, Marketing Manager for/on Rimmel London said: “Two British icons are brought together for the first time in a campaign which really delivers on the world beating wow factor of out of home advertising.”

At 1,734m the IMAX is Europe’s largest and most unique advertising location.

Ocean account director Rob Hesketh said: “Ocean’s recent investment in new LED lighting effects brings glossy magazine quality advertising to London’s IMAX for the first time. Its impact is impossible to replicate.”