Talon’s Chadi Farhat, Mansour Wehbe, Sophie Pemberton & Adrian Skelton at World Out of Home Organization’s First MENA Forum
The World Out of Home Organization is hosting its first face-to-face MENA Forum in Dubai from February 15th – 17th February 2022.
After a successful in-person global congress in Toronto and Kuala Lumpur last year, the World Out of Home Organization is hosting its first in-person MENA forum in Dubai. At this forum, horizons will be broadened with an in-depth examination of Out of Home (OOH) in one of the world’s most dynamic and innovative markets.
It’s predicted that OOH will be the fastest-growing worldwide media sector in 2023, with MENA being a vital element in that growth. With a full programme of speakers from the region and the wider global OOH industry, key topics, including Maintaining OOH’s Advantage in a Digital World, Sustainability and Measurement, will be addressed.
On Day 1 of the forum, Talon’s Client Director (MENA), Mansour Wehbe, will join Publicis Media’s Amer el Hajj and MCN IPG’s Ziad Chalhoub to discuss the “View from the OOH buyer side: Challenges and Opportunities” from 4:45pm.
On Day 2, Talon Managing Director (MENA), Chadi Farhat will join Talon’s Group Chief Strategy Director, Sophie Pemberton, to discuss “The Evolution and Impact of Data-Driven Strategies in OOH.” As experts in their field, the presentation will cover Talon’s wealth of experience, why data is integral and positive outcomes for brands using data to inform their OOH campaigns. This informative session will take place from 1pm.
Additionally, Managing Partner, Adrian Skelton, will be moderating the “Qatar 2022 – How the World Cup impacts a country” session from 3:45pm on Day 1.
We’re looking forward to an action-packed two days, meeting and learning from our friends and partners in the MENA region. There’s still time to sign up here.