London 29th September 2023: Today, the global, independent Out of Home (OOH) media agency Talon announces the appointment of Mike Saunter to the role of Group Chief Financial Officer (CFO), Henry Lucas in the newly created role of Group Chief Commercial Officer and Stewart Easterbrook extending his remit to become Talon’s Executive Chairman, as the business continues its focus on international growth and expansion. 

Alongside these new hires, Talon have restructured the global board with Barry Cupples stepping down as Group CEO and Eric Newnham, founder of Talon, stepping in with immediate effect.  

Eric is a renowned entrepreneur with several decades experience leading successful Out of Home businesses, and has been at the forefront of Out of Home’s transformation from a legacy medium to the effective, measurable and data-driven channel it is today. Eric founded Talon in 2013 alongside James Copley and Frank Bryant and during his tenure as CEO – 2013 to 2019 developed Talon into the leading global OOH independent agency.  

Mike, an accomplished international leader, joins the Talon board as Group CFO. He has extensive experience in the advertising industry with time as International CFO at Clear Channel Inc. and as Global CFO with advertising agencies Crispin, Porter + Bogusky in the US, and Bartle Bogle Hegarty in the UK. Most recently Mike has spent time in an advisory capacity to early stage technology businesses in electric vehicle charging and blockchain infrastructure. 

Henry will be part of Talon’s senior leadership team, based in the UK with responsibility for developing and diversifying Talon’s global commercial strategy. He joins Talon with a wealth of commercial expertise having spent the last nine years at Dentsu, most recently as Commercial Operations Director at Amplifi Global. Prior to Dentsu, he held Group Account Director roles at WPP and IPG. 

Both appointments follow a successful period of growth for Talon and new senior team hires, including ex-Starcom Mediavest chief Stewart Easterbrook as chairman, Alice Date as Group Sustainability Manager, Todd Palatnek as SVP, Client Development in North America, and the promotion of Luke Willbourn to Managing Director UK. This year, the business completed the acquisition of Evolve, the fast-growing, independent specialist OOH business, as well as the acquisition of Novus Media Canada Corp. Talon, which is celebrating its 10th anniversary this year, also opened new offices in the Middle East and Asia-Pacific, and secured new investment from Equistone Partners Europe, allowing the business to continue its global expansion and technical innovation. 

Eric Newnham, Group CEO Talon, said: “I look forward to re-taking a hands on role leading Talon towards its global growth objectives and wish Barry well with his future endeavours. Looking ahead, Stewart’s wealth of experience in leading digital-first businesses including MiQ, will be instrumental in delivering our future growth. I’m excited to work more closely with him to deliver Talon’s commercial objectives.  

Additionally, Mike and Henry are extremely experienced business leaders in driving commercial growth and operational efficiency. They will be pivotal in helping us leverage our powerful and intelligent tech and media offering to further drive the business forward.” 

Mike Saunter, Group Chief Financial Officer at Talon, said: “Talon has an impressive position in the Out of Home industry and has achieved a great deal in its first ten years.  Its investment in technology, strategic acquisitions and partnerships has developed a unique proposition in the market and I am excited to be working with the senior team and board to further amplify Talon’s impact and to play a key role in its ongoing development and success.” 

Henry Lucas, Group Chief Commercial Officer at Talon, said: “Talon’s investment in technology has cemented its position as a leading OOH agency both domestically and globally. It has enjoyed several strategic acquisitions in recent years and is now at a pivotal period of its global expansion. A mission of mine is to create a sustainable commercial environment to ensure we future proof the business and deliver best in class results. Moreover, I want to ensure we continue to create meaningful value for our partners, and deliver tangible business outcomes for our clients. I’m very much looking forward to working with the Talon team in enhancing its commercial operations, and growing the business together.”

New York, NY – September 14, 2023 Talon, the global independent Out of Home (OOH) media company, today announced that it has formed a strategic North American partnership with Mediaplus to develop and execute data-driven, creative, and measurable OOH campaigns for advertisers. The partnership, which extends Talon’s existing global relationship with Mediaplus, launched with a spectacular, high-impact, digital-led OOH campaign for De’Longhi North America, a global leader in the specialty coffee and espresso category known for superior Italian design and breakthrough technology.

“OOH remains a strategically essential medium for our clients to create real-world and human connections with their audiences and drive brand and business outcomes,” said Tamara Alesi, CEO of Mediaplus North America. “Talon is at the forefront of the OOH evolution with innovative proprietary data-driven tools and technologies that drive ROI and best-in-class creative. With this partnership, we are advancing our clients’ access to a highly evolved, digitized, and innovative offering enabling differentiation of their brands.”

Mediaplus North America is part of Mediaplus Group, Europe’s largest independent and partner-managed media agency with 35 offices across 18 countries. Since launching in 2022, Mediaplus North America has seen accelerated growth. Proud of the company they keep, the client roster includes De’Longhi, Siemens, and Hardcrafted LLC to name a few.

Mediaplus will leverage Talon’s industry-leading talent and best-in-class OOH suite of products, powered by proprietary technologies, to enable advertisers to capitalize on a transformed, data-driven medium. Talon will be integrated into Mediaplus’ strategic and evolved planning process in North America to maximize OOH innovation, relevance, and effectiveness for Mediaplus clients.

“Mediaplus is expanding rapidly in North America and innovation is what sets them apart. Our collaboration will be focused on unlocking the creative and brand-building power of OOH and driving full-funnel outcomes for Mediaplus clients and partners,” said Jim Wilson, CEO, Talon (North America). “OOH has morphed into an advanced media platform that delivers reach, frequency, and results and is unmatched as a creative canvas for brands to bring their stories and experiences to life at meaningful scale. The strengthening of Talon’s partnership with Mediaplus — with combined goals to drive effectiveness and improve business results for clients — will undoubtedly deliver better outcomes for advertisers and add genuine value to the top and bottom line.”

About Talon

Talon is a pioneering global independent Out of Home (OOH) media agency focused on delivering effective, creative, data-driven integrated OOH communications. Combining independence with a collaborative approach, Talon promotes open and transparent working relationships between many of the world’s leading agencies, clients, and media partners. Headquartered in London with offices in Dubai, Dublin, Frankfurt, Manchester, New York, Toronto, and Singapore, Talon delivers expertise at global, national, regional, and local levels. Additionally, the agency has built a global OOH planning and buying network – Talon International – covering 100 markets across the U.S., Europe, Asia, and Latin America. For more information, please visit and follow us on Twitter and LinkedIn.

About Mediaplus

Mediaplus is part of Serviceplan Group, the largest independently owned, agency group in Europe, across 18 countries and with more than 5,500 employees. In North America Mediaplus is a boutique with the backbone of a giant, making the agency the perfect fit for brand partners. Mediaplus’s operating model offers flexibility to brands, without sacrificing access to strategic critical planning, technical and executional tools. They provide the additional freedom to access the group’s full global and integrated capabilities. Mediaplus delivers on the best of both, efficiency with their global clout, effectiveness with a hands-on and personal approach. For more information, please visit and follow up on LinkedIn.

Talon is pleased to announce that it has once again achieved the prestigious IPA Effectiveness Accreditation. The IPA launched its inaugural IPA Effectiveness Accreditation in 2021 and signals an outstanding commitment to putting effectiveness at the heart of your agency and being true partners of growth.

This year, Talon is among the select group of 30 agencies to receive this esteemed recognition which marks a significant milestone and is a testament to the fact that effectiveness is ingrained into the very essence of our agency. WE’RE MORE CREATIVE, EFFECTIVE, MEASURABLE, THAN EVER BEFORE and we’re proud to continue delivering great value for our clients whilst inspiring others and looking after our planet. Our dedicated teams hard work is truly commendable, and we couldn’t be prouder!

Luke Willbourn, UK Managing Director commented: “We’re once again extremely proud to receive the IPA Effectiveness Accreditation, a testament to our unwavering commitment to prioritising effectiveness at Talon. Our dedication to achieving exceptional client outcomes and advancing effectiveness within the realm of OOH remains stronger than ever.”

Emily Alcorn, Head of Effectiveness added: “At Talon we are constantly trying to understand and measure what success looks like for our business and importantly our clients. Retaining IPA effectiveness accreditation is an endorsement that we are delivering on our core values to drive innovation in the market, champion creativity and to build a responsible evidence-based economy in OOH.”

A new report from PwC, commissioned by Outsmart, finds the UK Out of Home (OOH) sector contributed £411m to support public services, infrastructure, communities and employees in 2021 – representing 46% of its advertising revenue.

Over the last 14 years, OOH media owners have invested £1.1bn into installing and maintaining public infrastructure including bus shelters, free telecommunications services and even lifesaving defibrillators. OOH media owners directly contributed £188m in 2021 towards public finances through business rates and rent.

In addition, PwC estimate​s​ a further c.£29m helped support charities and communities by donations, heavily discounted or donated media space and staff hours given to charity.

The report, based on a survey of OOH media owners representing 92% of industry revenue, also highlights how the sector has increased the share of renewables to over 90% of electricity consumption whilst innovating to increase​ the​ use of recyclable materials. 

Tim Lumb​,​ Director of Outsmart​,​ comments “This report highlights Out of Home is not just about fantastic advertising, it​’​s also about investing in our relationship with the public by providing highly valued services up and down the country and supporting good causes.”

​​Andy Lobo, Senior Manager at ​PwC​,​ said “The Out of Home sector has long benefitted both advertisers and local communities as demonstrated by the wide range of OOH media owner investments and initiatives – from funding public infrastructure through to celebrating and promoting diversity on advertising screens across the country. It is exciting to see the sector making progress at tackling a broader set of environmental and social challenges too​.​”

The participating media owners are Alight Media, Bay Media, BlowUP Media, Clear Channel, Global, JCDecaux UK, Mass Media, Ocean Outdoor and Wildstone. 

Download the report – Supporting UK Society: The Impact of the Out of Home Sector – from Outsmart

Supports Agency’s Ambition Toward Becoming B Corp Organization

London – August 24, 2023 – Today, the global independent Out of Home (OOH) media agency, Talon announced the appointment of its first Group Sustainability Manager, Alice Date. The appointment coincides with Talon joining Ad Net Zero, the global advertising industry’s drive to decarbonize the production, distribution, and publications of advertising, signifying Talon Group’s commitment to driving sustainable practices throughout its business and the wider advertising ecosystem.

“At Talon, we take our role in setting industry standards in environmental, social, and corporate practices incredibly seriously,” said Barry Cupples, Group CEO, Talon. “Alice is joining as we actively ramp up our efforts and commitments to this cause; she brings a fresh burst of energy and new perspective of the challenge we face within the advertising industry and we’re all looking forward to supporting her as she implements important changes across our organization’s operations.”

Alice Date joins Talon following four years in Australia at the transformation consultancy firm, EY, where she supported the implementation of sustainable practices through strategy development and reporting. Additionally, she has strong experience in environmental, social, and corporate governance (ESG) data interpretation and developing effective roadmaps toward net zero and wider bespoke sustainability strategies.

Alice’s impressive skill sets arrive at a pivotal point in the organization’s sustainability journey. Effective immediately, she will be responsible for developing Talon’s global sustainability strategy and driving its ambition towards becoming a B Corp organization.

“I’m incredibly excited to be leading and continuing Talon’s sustainability program,” said Date. “There is a clear enthusiasm across the organization for being a driving force in creating a more sustainable industry – and I’m looking forward to channelling this enthusiasm into clear, practical, and impactful initiatives.”

As part of Talon’s commitment to Ad Net Zero, Alice will spearhead the efforts in reducing emissions from advertising business operations and production, media planning and buying, and awards and events programs, as well as harnessing the power of advertising to supercharge behavioural change.

Alice will also oversee the carbon reduction program, developing a strategy to ensure Talon can reduce emissions and contribute to the collective goal of the industry to allow for more robust and transparent reporting.

Alice will be based in Talon’s London office and report into Group Chief Strategy Officer, Sophie Pemberton.

Talon is delighted to share that Atlas, our automated digital OOH buying platform which enables advertisers to access premium OOH inventory across multiple markets and formats via integrations with leading supply-side platforms (SSPs) has been shortlisted for the Best Buy-Side Programmatic Platform award in the Digiday Technology Awards.

The Digiday Technology Awards recognise the technology modernising media and marketing. Additional technology categories include Best AI Tool, Best Content Management System, Best CRM Platform, Best Content Marketing Platform, Best Customer Data Platform, and Best In-Store Technology.

When compared to traditional OOH planning, Atlas effectively drives 2.3x more uplifts in Brand Preference and 1.6x stronger uplifts in Purchase Intent. Atlas further drives the bottom funnel metrics that are normally associated with digital and social media advertising, seeing 2.6x stronger uplifts in Purchase Intent when compared to social media. Average uplifts across Atlas campaigns in Brand Preference have seen a year-on-year increase of +78%, highlighting how Talon Tech evolves and improves each year​.

Nicola Fox, Head of Programmatic, said “This nomination showcases the innovative use of Atlas, which aims to redefine the Programmatic Digital Out of Home (prOOH) landscape. It’s the only audience-first OOH DSP, utilising bespoke audience targeting from Talon’s DMP Ada to enable both real-time bidding and open direct routes to market. This has enabled optimisation for every campaign against multiple factors including audience, price, goal, and time”. The Digiday Technology Awards winners will be announced on Tuesday, 29th August 2023.

In an age where data serves as the cornerstone of effective decision-making, harnessing its power has become a non-negotiable for businesses throughout the marketing and advertising industry. Talon recognises this imperative and has been using Ada to deliver audience-first campaigns for some of its biggest clients since its launch in 2018.

Constantly consuming billions of real and recent audience data points has allowed us to launch a new Ada dashboard for people across the agency to access instant insights. The Ada Insights Dashboard builds on the success of the Covid Audience Dashboard, which proved to be an effective and valuable tool that produced intelligent, data-led recommendations during unstable circumstances. The new dashboard continues to embrace Ada Lovelace’s (Ada’s namesake – a pioneer in computer programming) innovative spirit by simplifying access to unparalleled audience insights, making planning data-driven OOH campaigns more accessible. 

Tailored to the unique needs of the outdoor advertising landscape, the Ada Insights Dashboard has evolved to better visualise granular audience behaviour across the UK. This data is used to optimise when, where and how OOH campaigns are deployed to achieve maximum exposure and engagement for our clients. Our proprietary DMP, Ada, houses footfall data to nearly 1 million Points of Interest (POIs) over the past 12 months. We use this data to better understand how audience behaviour varies across days, regions, and categories alongside the payback OOH can deliver. Ingesting over 1 billion location observations via SDK data, the platform filters footfall data by category and region to inform and optimise planning strategies for our clients. 

The Ada Insights Dashboard enables Talon’s planning teams to: 

This dashboard, combined with Talon’s other proprietary AdTech platforms, wealth of effectiveness data and experienced planning experts ensures that we are continuing to deliver the best OOH solutions and successful outcomes for our clients. 

Luke Willbourn, new UK MD said that the Ada Insights Dashboard is a great tool for Talon to enhance our audience-first planning with easier access to effective insights. “By simplifying complex data sets into instant actionable results and real-time updates, we’re able to craft campaigns that better resonate with client audiences, ultimately driving greater engagement and return on investment”. 

In an era where data reigns supreme, tools like the Ada Insights Dashboard makes data-driven OOH planning simpler. At Talon, we believe that strategic audience-first insights are the foundation for effective OOH campaigns. 

Palatnek’s Appointment Bolsters Talon’s Leadership Team Driving Innovation and Performance

New York, NY – August 10, 2023 – Talon, the global independent Out of Home (OOH) media agency, today announced the appointment of Todd Palatnek, joining the Leadership team in the position of Senior Vice President of Client Development. Todd joins Talon US from MediaMath, where he served as Vice President of Client Success. Effective immediately, he will be responsible for spearheading Talon’s business expansion and driving revenue growth in North America.

“Brands are demanding more from their media investments and OOH has emerged as an advanced, data-powered, and inventive medium – with Talon leading the way,” said Jim Wilson, CEO of Talon US. “Todd joins our team at a pivotal time as we continue to scale our North American business. His wealth of experience in OOH, digital media, data, and technology and his proven track record for achieving outcomes makes him a valuable leader to drive our new business initiatives forward. I’m confident that he’ll be an asset in unlocking the full value that OOH plays in an omnichannel strategy for our expanding roster of clients and advertisers.”

As a seasoned sales executive, Todd brings decades of expertise in digital media buying and OOH. During his tenure at MediaMath, his role in driving client strategy across the digital media ecosystem led to significant return for clients on their digital ad spend. At C2C Outdoor he was instrumental in the successful launch and expansion of the esteemed boutique OOH specialty group. Todd’s role in introducing the OOH product offering within Google’s Waze solidified his reputation as a driving force of innovation within the industry.

“Talon’s market leadership in North America has created a path for accelerated growth and demonstrates its unwavering commitment to innovation,” said Todd. “OOH continues to become a larger part of marketers’ omnichannel media approach and Talon is set up to thrive with the development of proprietary tools and technology as this integration grows. I am eager to work alongside Talon’s talented team and contribute my expertise and vision as we work to educate advertisers on how they can unleash the full potential of OOH’s digitized and unparalleled creative capabilities.”

With the loss of third-party data looming and audience journeys becoming more complex as they toggle between online and offline worlds, the OOH medium offers a unique opportunity to engage consumers along their connected journeys. The latest technical advancements in OOH allow digital buyers to tap into the array of new screens available so that they can unleash the full potential of their omnichannel marketing strategies.

Adds Palatnek, “By working with Talon, brands and agencies can close the gap between offline and online, leading consumers on a path to purchase through highly engaging and impactful ad experiences.”

The expansion of leadership marks a pivotal moment for the Company which just celebrated its 10th anniversary as it strengthens its foothold in North America and emerges as a major player in the advertising industry. Talon’s commitment to creativity and excellence has achieved global industry recognition, most recently earning the coveted Bronze Media Lion for Talon-owned Grand Visual’s collaboration with FCB NY for Budweiser, and AdMonsters and AdExchanger’s Top Women in Media and Tech Awards honor.

Talon is delighted to announce a new award nomination, being shortlisted as a finalist in the Medium-sized Business category of the premier British Business Excellence Awards.

Talon is a pioneering global independent Out of Home (OOH) media agency focused on delivering effective, creative, data-driven integrated OOH campaigns. Combining independence with a collaborative approach, Talon promotes open and transparent working relationships between many of the world’s leading agencies, clients, and media partners. Headquartered in London with offices in Dubai, Dublin, Frankfurt, Manchester, New York, Nashville, Singapore and Toronto, Talon delivers OOH expertise at global, national, regional, and local levels. This nomination recognises our dedication to thinking outside to provide excellent service to our clients; the award champions sustainability, diversity, equality and those that have transcended expectations and limitations throughout the year. 
The British Business Excellence Awards is the elite business awards programme for businesses of all shapes and sizes. The awards host a year-long programme of networking events, round tables and exemplary judging processes, all of which will then culminate in a spectacular awards ceremony on Tuesday 14th November 2023 at the Grosvenor House Hotel, London.  

Sarah Austin, Founder & Director of the Lloyds Bank British Business Excellence Awards, commented on the announcement, “As the UK’s unrivalled celebration of business brilliance, resilience, and innovation – the Lloyds Bank British Business Excellence Awards takes centre stage – and this year is no exception. The anticipation is electrifying as we gear up for the grand event at the glamorous Grosvenor Hotel. 

Our excitement levels have hit the roof as we’ve witnessed a spectacular level of submissions across a wide range of dynamic industries – but with a real trend across the energy, recruitment, wellbeing, food & drink, and tech sectors, highlighting just how much the UK business landscape is thriving. 

Kudos to each and every finalist who has made the shortlist – your entries have truly left us in awe of your extraordinary talent and dedication, setting the bar high for what it means to be a champion in the business world. You’ve made us stand up and take notice, and we can’t wait to celebrate your remarkable achievements.” 

Sarah Parkes, Group Chief Sales & Marketing Officer, said: “We are delighted to have been announced as a finalist in the British Business Excellence Awards. It is a testament to our talented team, who embody what it means to think outside, delivering exceptional service for our clients, agencies and partners every day. At Talon, we prioritise sustainability, diversity and equality and it is brilliant to be recognised for this. Well done to all the finalists and fingers crossed for the 14th November.” 

At Talon, we’re committed to fostering an inclusive environment where everyone feels they belong. We champion equality and believe in the power of female leadership – and the positive impact it can bring whole. This July, we co-sponsored MAD//Fest London’s new Female Leaders’ Bar, a vibrant and inclusive networking space that celebrated female leadership and set out to inspire the next generation of female leaders.

This innovative space served as a hub for celebrating the achievements of female industry leaders and fostering meaningful connections between current and future leaders. It created an inclusive environment where the power of diversity and the strength of female leadership were at the forefront – and was a great meeting place to connect with over 1500 people daily.

Championing Women at Talon

Talon holds a people-focussed philosophy. We pride ourselves on the people who represent our business. We strive to create an inclusive environment where everyone can thrive, and supporting initiatives like the Female Leaders’ Bar is central to our values. Our commitment to diversity, equity, and inclusion is led by the People Team and the Belong COG. Belong helps to shape our internal working practices, policies and recruitment strategy to ensure Talon is a great place to work for all talent.

Supportive Policies in Place

We believe that a diverse and inclusive workforce is essential for driving innovation and achieving success. We’ve implemented several policies that support women and working parents in the workplace. Our Schools Out! policy recognises the need for flexibility during school holidays for parents, and our Smarter Working policy offers flexibility in relation to location and hours worked. We also have dedicated policies and companywide education programmes from fertility assistance through to menopause. Additionally, we offer enhanced maternity pay and emergency backup child and elder care to provide comprehensive support when needed.

Recognising Female Talent

Talon has recently promoted a suite of talented individuals within the organisation. Vicky Marshall and Nicci Loudon have taken on the roles of Head of Client, while Jo Kennedy and Shannon Clark have been appointed Business Directors. Furthermore, India Relph has been promoted to Planning Director, and Laurie McAllister now leads as Head of Marketing – UK, Grand Visual & International. These women embody our core values and the essence of leadership, inspiring others with their passion, big ideas, empathy and dedication.

Some of the Talon team at the Female Leaders Bar

Top Tips from Our Female Leaders:

To celebrate our sponsorship of the Female Leaders’ Bar, we asked our talented female leaders for three words that encompass leadership and the women who have inspired them. Here are their answers:

Sophie Pemberton, Group Chief Strategy Officer at Talon:

The 3 things a leader needs to be a strong leader are honesty, empathy and a sense of humour.

A female leader who inspired me is Katie Ingram. Strength, smarts and sass, what a combo.

Elise Wise, Business Director at Talon:

The 3 things a leader needs to be a strong leader are resilience, empathy and to be trustworthy.

A female leader who inspired me is Golda Meir.

Jo Kennedy, Business Director at Talon:

The 3 things a leader needs to be a strong leader is – to show great emotional intelligence, to lead from the front and inspire confidence at all levels

A female leader who inspired me is Carolyn McCallI saw her present at WACL a few years ago and her entire speech was captivating and inspiring. I still remember her discussing her career whilst she had a young family, and the advice she gave to “just say to yourself and your company, this is such a short period of time in my career where I need a little support and flexibility. A good manager and company will understand, and for that you will give hard work and loyalty” I took that on board and not only lived by that for myself, but now my kids are so much older, I hope that I can pass that advice on colleagues who are now approaching that stage in life.

Hayley Tiptaft, Group People Director at Talon:

The 3 things a leader needs to be a strong leader is empathy, consistency, and integrity.

Name a female leader who has inspired you. I wouldn’t be where I am today without the women who championed me and were phenomenal role models: Nicola Walton, Victoria Sutton and Lesley Brady. Always available, always listened, always reliable!

Camille Uzan, Business Director at Talon International:

The 3 things a leader needs, to be a strong leader are: 

Amy Horton, Group Chief Transformation Officer at Talon:

The 3 things a leader needs to be a strong leader is and visionary, empathetic and determined.

A female leader who has inspired me is Beryl Burton, the awesome female cyclist.

Emily Alcorn, Head of Effectiveness at Talon:

The 3 things a leader needs to be a strong leader are empathy, confidence, and a challenger mentality.

A female leader who has inspired me is Sophie Pemberton…always challenging, supporting, and guiding!

Jo Jackson, Head of Client at Talon:

The 3 things a leader needs to be a strong leader is…..confident, you need to believe in yourself and your capabilities, be bold and have a voice.   Passion, to be a strong leader you need to have passion for what you do and a desire to keep listening, learning and challengingand finally team spirit, share your experience with your team, lead by example and motivate the team to be the best they can be.

Sharon Hogan is a female leader that inspires me.   Not only is she a fantastic actress, but a writer, comedian, producer, and director!   Not only did she create the amazing series’ Motherland and Catastrophe, but she also broke Hollywood creating the successful comedy drama – Divorce.   Her work is relatable, and she is clearly a powerful and successful woman in everything she does.