PEPSICO UK APPOINT TALON AS OUT OF HOME MEDIA BUYING PARTNER
As part of PepsiCo’s commitment to excellence and innovation in marketing it has appointed Talon as its partner for Out of Home (OOH) Media Buying.
OOH media is an important part of PepsiCo brands marketing and media mix. OOH media is changing rapidly to reflect consumers different behaviours, new retail media offerings, and new opportunities presented by the use of data and technology. As such it is important for PepsiCo to have the best agency partner to create new future facing opportunities and take advantage of the dynamic marketplaces being created.
After an intensive competitive review led by Flock Associates PepsiCo appointed Talon to be its UK OOH partner, working alongside its long-term media partner OMD whose role is not impacted by the appointment.
Ed Sanderson, Head of Media & Planning at PepsiCo UK said of the appointment, “We are delighted to partner with Talon Outdoor at such an exciting time in the development of the OOH marketplace in the UK. Together we will build more innovative, creative, effective and valuable out of home solutions for our brands; harnessing great research, new data and the power of technology to serve our consumers and retail partners.”
James Copley, UK CEO at Talon said, “Obviously it is exciting to be selected to partner PepsiCo’s brands on such an innovative brief and a testing process managed by Flock. We are looking forward to working with the broader Out of Home community to create new relationships, new solutions and deliver exceptional value to PepsiCo.”