SUNDAY TIMES BEST PLACES TO WORK WEB

The Sunday Times, powered by WorkL, has revealed the Best Places to Work in the UK for 2024 – and Talon have made the list! This nationwide workplace survey honours and celebrates Britain’s top employers – which number over 500 organisations across industries and sizes – and acknowledges the best workplaces for women, LGBTQIA+ community, disabled employees, ethnic minorities, younger and older workers, and wellbeing.

Read what The Sunday Times said about us below:

Talon – Bold ideas are encouraged at this London-based Out of Home agency, with its 182 UK staff, who receive twice-yearly appraisals, part of a people-focused philosophy. Active leadership motivates the diverse team, who are encouraged to go all out to impress. On-site massages are provided for all staff, who are tasked with completing 50 hours of training each year. Talon offers flexible working as well as glide time, allowing workers to fit their hours between 8am and 6.30pm.

Outside Thinking – Runs in the Talon Family

We’re proud that our employees have voted us as one of the Sunday Times Best Places to Work in the UK.

Talon is the destination where bold ideas are encouraged and our people are driven to be the differentiator. Kantar’s inclusion index ranks Talon at 76.7%, +6.7% vs all agencies and +26.7% vs UK benchmark. We provide two internships per year through Creative Access and our team receives mentoring and memberships through MEFA. Talon are accredited Living Wage employers.

Our people-first philosophy prioritises creating a workplace culture where everyone feels they belong. At Talon, we’re achieving this through our policies and practices that best support our staff. Some of our policies and practices include:

Embedded throughout our business is a culture for learning and progression. Talon’s learning and development framework has senior buy-in and filters through the entire business. There is great importance placed on training at Talon with all staff tasked with completing 50 hours each year. 360-degree feedback and appraisal systems take place twice a year and our employees benefit from role and salary benchmarking. The team also benefit from “Grow Together”, our cross-company mentoring platform, and our “Grow Academy”, an e-learning platform that includes recordings of all live sessions.

How the Best Places to Work survey works

The Sunday Times partnered with employee-experience platform WorkL to deliver fresh insights into what makes a Best Place to Work. The Sunday Times Best Places to Work awards survey uses 26 questions from WorkL’s employee engagement survey, developed by behavioural scientists, data analysts, psychologists, business leaders, academics and other independent parties to most accurately monitor employee engagement, wellbeing and discretionary effort in the workplace. To achieve a high overall engagement score, an organisation must score well across WorkL’s six-step framework:

1. Reward and Recognition

2. Instilling Pride

3. Information Sharing

4. Empowerment

5. Wellbeing

6. Job Satisfaction

Read the full list online – Best Places to Work 2024

If you are interested in working at Talon, view our job openings here

Talon OOH OMA 2024

Along with our incredible agencies and partners, Talon has been shortlisted for multiple awards at the annual Outdoor Media Awards, hosted by Clear Channel and Campaign. 

Over the 12 categories available, Talon was shortlisted across 9 of them with 10 shortlisted entries in total.

Hector Wylie – Rising Star

Hector is a standout talent in OOH, whose forward-thinking approach, passion for the medium and drive for inclusion make him a true rising star. 

Channel 4 – Partygate (With OMD UK, 4Creative & Jack Agency) 

Partygate. We sacrificed, they partied. The country was outraged. Always provocative, Channel 4 commissioned a one-off factual drama to bring the lockdown parties to life. Our task was easy, get people to watch with eye-catching OOH. 

Shortlisted: Cross Channel & Visual Craft 

PepsiCo – Rockstar x Stormzy (With OMD UK, Grand Visual, Ocean Labs & Smart Media Technologies) 

In Summer 2023, Rockstar evolved their influencer strategy to partner with global superstar, Stormzy, to anchor the 5 o’clock shift from day to play with a first-of-its-kind hybrid digital performance. 

Shortlisted: Tech Innovation 

PepsiCo – Walkers 100 Calories (With OMD UK) 

Crunching data for healthier snacking! Walkers 100 Calories stood out in 2023 by embedding data into every element of the OOH campaign process, a step change from previous years. We delivered a first-of-its-kind for Walkers – a prOOH campaign powered by Talon’s DSP Atlas, with the full integration of PepsiCo 1st party data, layered with additional bespoke audience data from Ada (Talon’s proprietary DMP). 

Shortlisted: Data & Intelligence 

PepsiCo – Pepsi MAX Christmas (With OMD UK & Grand Visual) 

Pepsi Max’s Christmas 2023 campaign was groundbreaking for both Talon/Grand Visual and PepsiCo. It was the first time that GV would deliver all artwork for a PepsiCo campaign – a new approach that would continue into 2024. It signaled a major shift for PepsiCo to activate experience-based OOH and was the most multi-faceted OOH campaign Talon has executed for PepsiCo in over 10+ years. The result? Pepsi Max’s best performing Christmas, ever. 

Shortlisted: Brand Building 

Scottish Gov – Detect Cancer Early (With Republic of Media & Leith) 

Cancer is the biggest killer in Scotland, with 1 in 2 people getting it in their lifetime, a statistic that skews disproportionally towards 40+ C2DE’s men. Using data-driven OOH as key player in the cross-channel mix, Scottish Gov created a “surround sound” effect – driving high awareness and delivering cut through. This approach significantly shifted awareness, instigated behaviour change and had real-world impact. 

Shortlisted: Data & Intelligence and National Social Impact 

Bet365 – Never Ordinary (With Republic of Media) 

As a result of using large format OOH to promote its new brand platform, Bet365 drove brand awareness, increased positive perceptions and raised brand preference and bet intent.  

Shortlisted: New Approach 

Accolade Wines, Hardys – The Joy of Certainty (With Yonder Media & Above+Beyond)

Accolade Wines used multiple OOH formats, alongside a prOOH campaign powered by Talon’s DSP Atlas, to reach social foodies and families for Christmas 2023. As a result, the campaign delivered above the estimated plan and drove sales of Hardys. 

Shortlisted: New Approach 

Congratulations to all our clients, agencies and partners who were shortlisted, and roll on the 13th June! View the full shortlist here.

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2024 is set to be another bumper year for sports with the return of the Euros and the Olympics, as well as the British Grand Prix, Wimbledon and more. And we know we say this all the time… but it’s true. It really does start Out of Home!  

From the electrifying energy of the stadiums to the hospitality venues heaving with fans, it begins with people heading out of their homes to enjoy the action.  

It really does begin Out of Home

However, to avoid a case of “all the gear and no idea” – OOH at your fingertips but how to effectively use it – we’ve put together this handy guide to ensure your brand is also winning this 2024 season of sport! 

Why advertise with OOH around sports events? 

The summer Olympic Games in Paris will be the first in-person games since Rio in 2016. Over 15.3 million visitors are expected to visit Paris and its surrounding areas for the games, with an estimated €4Bn to be spent by tourists. Similarly, the UEFA Euros will return in Germany this summer, with 2.7 million people predicted to attend the tournament. The last tournament in 2021 saw an impressive 5.2 billion tune in globally and fans boost footfall on the day of the final at UK high street pubs by +129%. 

Sports fans are dedicated to watching sporting events – whether they have tickets to the event or not. Thanks to its millions of sites across the UK, Germany and Paris, OOH is best placed to reach these fans.  

Not only are they dedicated, but sports fans are also a highly engaged audience who notice advertising. This is evidenced by recent research from Clear Channel which found that 77% of sports viewers notice brands surrounding sports events, with a +68% uplift in related brand perceptions because of OOH sports advertising.

The study also found a +47% increase in brand usage by respondents who saw an OOH ad from the surveyed brands, and a +33% increase in “brand liking” after seeing OOH advertising related to sporting events.

How to use OOH’s ACES to win 

In 2024, OOH delivers across four main benefits. At Talon, we call these ACES. We play these four ace cards to make sure your media plan delivers:  

Audience, Creative, Effective & Sustainable.

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Audience 

Using Ada, our proprietary DMP, we can better understand audience behaviour and hone in on target audience groups such as “sports fans” or something even more niche like “millennial six nations” fans. 

This data is then combined with a programmatic OOH buy via Atlas, our proprietary DSP, to deliver strong brand payback on consideration and purchase intent metrics: 

To improve campaign effectiveness amongst these audiences, we find that this is best achieved by integrating OOH as part of an omnichannel strategy: 

Creative 

With audiences out of home, use this opportunity to really grab their attention with creative OOH. 2D Full-motion DOOH video is 2.5X more effective than static creative – but implementing 3D creative enhances consumer engagement and preference even further: 

One brand who did this well were Lenovo for the 2023 British Grand Prix. As the official technology partner of F1, Lenovo utilised a 3D domination to build awareness of this partnership. An anamorphic domination across Piccadilly Lights, the Arndale and Canary Wharf grabbed attention of Lenovo’s key audiences, aligned with Lenovo’s tech-first message with creative production supercharged using Lenovo’s technology.

For brands wanting to connect with audiences through brand activations, look no further than experiential OOH. This is a powerful way of ensuring your brand is front of mind in the lead up to sporting events, at a time when excitement is in the air. Research has shown that: 

Effective 

Be at “the moment of truth” with proximity advertising that resonates with consumers and offers brands the opportunity to capitalise on the unique context, emotions and activities associated with these special times. Audiences will be out of home, so proximity advertising provides an added layer of reaching them across these touchpoints. As a result of proximity advertising: 

Additionally, brands can lean into context with dynamic OOH. Implementing dynamic elements into campaign creative such as time, date and location callouts increases relevancy with audiences. Brands who executed dynamic OOH campaigns saw: 

Sustainable 

Sustainability is a huge focus for consumers and sporting events across 2024, with the Euros aiming to set a benchmark for ESG, the London Marathon achieving gold for sustainability and environmental projects and Formula 1’s carbon footprint and Net Zeo pledge. 

According to research from Euro Monitor National, 64% of global consumers are worried about climate change. 

OOH gives back, with 46p in every £1 and £441 million contributed to public infrastructure in 2022. Per emission, OOH also emits less carbon than all other media measured – contributing just 3.3% to UK total ad power consumption and accounting for less than 3.5% of the UK’s total ad carbon footprint. 

Use OOH’s ACES to win your 2024 season 

And there you have it, our handy guide to ensure your brand wins this 2024 season of sport. Remember to play your ACES to make sure your media plan delivers:   

Ready to win with OOH? Get in touch with Talon today!