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The World Out of Home Organization is hosting its first face-to-face MENA Forum in Dubai from February 15th – 17th February 2022. 

After a successful in-person global congress in Toronto and Kuala Lumpur last year, the World Out of Home Organization is hosting its first in-person MENA forum in Dubai. At this forum, horizons will be broadened with an in-depth examination of Out of Home (OOH) in one of the world’s most dynamic and innovative markets.  

It’s predicted that OOH will be the fastest-growing worldwide media sector in 2023, with MENA being a vital element in that growth. With a full programme of speakers from the region and the wider global OOH industry, key topics, including Maintaining OOH’s Advantage in a Digital World, Sustainability and Measurement, will be addressed. 

On Day 1 of the forum, Talon’s Client Director (MENA), Mansour Wehbe, will join Publicis Media’s Amer el Hajj and MCN IPG’s Ziad Chalhoub to discuss the “View from the OOH buyer side: Challenges and Opportunities” from 4:45pm. 

On Day 2, Talon Managing Director (MENA), Chadi Farhat will join Talon’s Group Chief Strategy Director, Sophie Pemberton, to discuss “The Evolution and Impact of Data-Driven Strategies in OOH.” As experts in their field, the presentation will cover Talon’s wealth of experience, why data is integral and positive outcomes for brands using data to inform their OOH campaigns. This informative session will take place from 1pm. 

Additionally, Managing Partner, Adrian Skelton, will be moderating the “Qatar 2022 – How the World Cup impacts a country” session from 3:45pm on Day 1. 

We’re looking forward to an action-packed two days, meeting and learning from our friends and partners in the MENA region. There’s still time to sign up here. 

As part of a global strategic realignment at Talon, from today Plexus will become Talon International.

The same trusted team of experts you know, the same high-level service you expect and the same global independent OOH network that is still the biggest in the world.  All brought to you more efficiently and effectively under one unified brand synonymous with pioneering innovation and quality in Out of Home – Talon.

The world of Out of Home media is changing fast, and Talon is proud of our contribution to driving this evolution over the last decade. Talon’s ongoing dedication to offering our clients best-in-class planning, buying, creativity and technological solutions, ensures we deliver the best experience and outcomes for our clients on a global scale.

Nothing defines this global commitment more than the Talon International team who serve as a centralised hub connecting over 20 Talon and partner offices around the world, enabling us to plan, buy and execute client campaigns in over 100 markets worldwide.

We are excited to take this next step on our journey with brand partners both new and old – to discuss the new opportunities this future holds, contact the team at

firstname.lastname@talonooh.com

Alternatively head to the Talon International page to see first-hand what this new direction has to offer.

Talon, the global independent Out of Home (OOH) media agency, today unveils a company rebrand as it continues its ambitious global expansion and commitment to being the global OOH media agency of choice.

Approaching its tenth year, Talon, which works with global brands such as Diageo, BBC, and McDonald’s, as well as leading agencies Omnicom, Havas, and Stagwell, delivers the most effective, innovative, and creative media solutions for OOH at global, national, and regional levels.

Talon’s refreshed manifesto and its people-first approach is driving the rebrand, which has creativity, effectiveness, measurability and sustainability at its heart. The world of Out of Home media is changing fast and Talon is proud of its contribution to driving this evolution through its technology and expertise. The new manifesto confirms Talon’s dedication to offering its clients best-in-class planning, buying, creativity, and tech solutions, and ensuring that it delivers the best experience and outcomes for its clients globally.

As part of the rebrand, all existing Talon brands will be brought together with one distinct voice, including its creative arm, Grand Visual, and Plexus – the largest independent global OOH planning and buying network covering 100 markets internationally – which will rebrand to Talon International.

The rebrand will be applied to every element of the Talon business and includes a website relaunch that showcases Talon’s work to transform OOH – from a legacy medium to one that is highly effective, data-driven, creative, and measurable – delivering proven effectiveness for clients.

This follows another incredibly successful year, which saw the company strengthen its presence with new office openings in North America, Asia-Pacific, and the Middle East. It also secured new investment from Equistone Partners Europe, providing capital to continue its global expansion through strategic acquisitions, as well as driving further technological innovation.

Sarah Parkes, Chief Sales and Marketing Officer, says: “Talon has changed a lot in the last nine years, from our humble beginnings as an independent challenger brand in the UK OOH specialist market to where we are now – the largest independent global OOH agency with an ever-increasing international footprint. We’ve invested in our people, in building market leading proprietary technology, and now we have further invested in our brand. Re-booting our brand look, feel and tone of voice takes Talon’s unique energy and spirit out into the world, and brings the Talon global family together with one voice.”

Talon – The Screen @ Leicester Square, London, Ocean

Talon – Times Square, New Tradition, New York