Woodland Trust

Woodland Trust launched their ‘Plant More Trees’ campaign across roadside 6 sheets, 48 sheets, and LFD. ​

Seeking to target younger audiences as part of a broad green audience, the campaign saw strong impacts across the brand funnel, significantly shifting key perceptions of the organisation. Driving: ​

• +7P.P. Uplift in unprompted awareness of woodland trust among ages 18 – 34​
• +11P.P. Increase in intention to donate among green audiences