Talon UK
Channel 4 Rise and Fall
Channel 4
01.
Execution
Live across LFD and D6s, Channel 4 sought to drive awareness of their new show, Rise and Fall.
01.
Results
While driving viewing intent, the campaign effectively raised positive perceptions of the show, as well as broader perceptions of Channel 4.
+13PP
Agreed "It's a show I'd talk about with friends"+14PP
Agreed that Channel 4 "is proactive"+11PP
Viewing Intent
