Channel 4 General Election

In the lead up to the UK’s General Election, Channel 4 used OOH to target younger audiences with their key message “Be Lazy. Just Vote”.

Utilising LFD, D48s, D6s, TVZ and Digivans, the campaign drove strong impacts across the brand funnel. ​

While driving awareness of the channel’s coverage of the election, almost 4 in 5 young people exposed to the campaign claimed they intended to vote after seeing it. ​