ASICS EMEA

Evolve have worked with Publicis Groupe NL and ASICS since 2022. Underpinned by the trust built over time in Evolve’s global planning and buying capabilities, our collaborative partnership has led to successful growth in EMEA OOH spend YOY with an average of  44% and counting.

Evolve presented an OOH strategy in 2024, that looked to bring to life the ASICS philosophy of Sound Mind, Sound Body by leaning into the brands running heritage and focusing on Marathon activations in key EMEA markets. Working with Publicis Groupe NL and ASICS EMEA, this strategy later  evolved into a large scale activation supported by competitive insights.

This early collaboration laid the foundation for a shared approach to multichannel media planning which has contributed to market and category growth for the brand.

By 2025, this approach has led to an established OOH strategy to support ASICS overall investment in the running category via its sponsorship and targeted support of marathons in Seville, Milan, London, Hamburg and Berlin.

We added value through Evolve’s centralised planning approach, ensuring consistency, efficiency, and alignment across all markets. By leveraging our multi-market buying capabilities, we delivered a more effective and streamlined investment strategy.

This approach not only ensured we met the campaign objectives, but also strengthened future strategic planning. Through a cross-market research study, led by our in-house effectiveness team, we measured key metrics including brand awareness to build deeper insight for future campaigns.

Our bespoke effectiveness study already shows strong early indicators of success, with Milan delivering a +5p.p uplift in purchase intent and Seville achieving +8p.p.

It’s also worth noting that ASICS’ financial report highlights an 8.8% uplift in its “Performance Running” category. While this reflects broader investment in the category, it aligns with increased activity such as marathon-led activations across Europe.

“Thanks to strong collaboration between ASICS, Evolve and Publicis, we built consistent, high-impact visibility across key marathon cities – delivering excellent reach and frequency ahead of as well as on race day and bringing ASICS’ ‘Move your body, move your mind’ message to life in all the right moments.”

Almèri Solomon, Paid Media Manager (ASICS EMEA)

“Our partnership between Evolve, ASICS and Publicis helped us to build an impactful OOH strategy across our key marathon cities. Together we brought to life ASICS brand messaging ‘Move your body, move your mind’ in contextually relevant locations, creating a strong brand presence in these special moments for both marathon participants and supporters across Europe. The execution has been a real success, combining both original High Impact and Reach & Frequency touchpoints to drive positive shifts in key brand metrics.”

Marine Verdier, Account Manager for ASICS EMEA (Publicis Groupe NL)