Maximise your campaign’s effectiveness before it starts
When attention is more important and harder to gain than ever, how do you make your time count?
In a world of short dwell times and even shorter attention spans, the best creatives are the ones that make attention work for them. Trax bridges the gap between creative effectiveness and media planning, making sure that your creative is working for your planning strategy. Trax analyses how real people look at your ad, understanding what works, and importantly, what doesn’t.
TRAX Capabilities
MEASURE ATTENTION
1.7% uplift in ad recall against the 1.3% OOH norm.
BENCHMARK RESULTS
TRAX_ measures how your creative captures and retains consumer attention
OPTIMISE CREATIVE
Delivering results within 2 working days, TRAX_ ensures your brand and message are cutting through to consumers before your campaign goes live
OPTIMISE YOUR CREATIVE FOR ITS PLACEMENT
Underpinned by visibility research, TRAX_ understands your creative’s performance based on the planned format and environment. Reliably critiquing the creative based on its placement means we can help you optimise so it’s truly fit for purpose.
PROVIDING END-TO-END CAMPAIGN EFFECTIVENESS
We know that measurement is fundamental to the entire planning process, making sure that effectiveness is at the core of your campaign. Providing results within two working days means that we can help you deliver the best creative for the best campaign.
