Time to Think outside – the evolution of Talon Outdoor
As Talon approaches its 10th year, it is the perfect time to revitalise the Talon brand – including a fresh new look that will be applied to every element of the business. Coming soon!
Our Chief Sales and Marketing Officer, Sarah Parkes, shares a sneak peek of Talon’s upcoming brand transformation.
Talon has changed a lot in the last nine years, from our humble beginnings as an independent challenger brand in the UK OOH specialist market to where we are now – the largest independent global OOH agency with an ever-increasing international footprint. And our growth ambitions don’t stop there…
We’ve invested in our people, in building market leading proprietary technology and this year we’ve invested in our brand too. You’ll have seen a taster of our new look and feel when you first visited the website and you’ll spy our new logo across our social channels. In the meantime, here’s a quick behind the scenes of what to expect when we officially launch our new brand by the end of the year.
We are Talon
If you’ve met us in real life or on Teams, you’ll know our mission is to drive the growth of OOH – supporting the transformation of OOH from a legacy medium to one that is highly effective, data driven, creative, and most importantly, measurable and effective for our clients.
We’re growing fast, and our new positioning and website will support us on our journey – whilst championing the people who have made Talon what it is today.
We’ve re-booted our brand look, feel and tone of voice to take Talon’s unique energy and spirit out into the world, and will start to bring the Talon global family together with one voice – including Grand Visual and Plexus which will rebrand to Talon International.
It’s everything our clients and agencies love about Talon – collaboration, bold adventurousness, relentless creativity and innovation – translated into new brand colours, a new logo, and a new website.
We’re excited to share this next exciting step with you, but for now watch this space and begin to imagine what’s possible when we “think outside”.