Talon Shortlisted for 8 Awards for OOH at The Drum Awards 2024 

Along with our incredible agencies and partners, Talon has been shortlisted for eight awards at The Drum Awards Festival 2024.

British Airways: Big Little Welcomes (With MG OMD, Uncommon Creative Studio & Adylic) 

Connecting loved ones for over 100 years, British Airways celebrated the warm, fuzzy feeling with the hundreds and thousands of people landing back in the UK to spend Christmas with their loved ones. “Big Little Welcomes” made sure that BA was a part of these reunions, giving audiences the chance to write messages for their loved ones as they landed back in the UK. 

Shortlisted: Use of Location 

Pepsi MAX: Christmas (With OMD UK, Grand Visual & Red Dot)

In 2023, we changed the Christmas story – ensuring Pepsi Max was unmissable vs competitors over the festive period. This was the most multi-faceted OOH campaign that Talon has executed for PepsiCo over the last 10 years, using as many of OOH’s brilliant formats as you can think of to deliver our better with Pepsi Max message.

Shortlisted: Interconnected Formats 

Lotto: Will you be next? (With Allwyn, Hearts & Science UK, VCCP & Grand Visual)

Will you be the next UK millionaire? We made the whole of Great Britain feel like they might be next, with an unmissable and inclusive launch that drove talk-ability, engagement and consideration to play. Anyone can be a millionaire with Lotto, you must be in it to win it! 

Shortlisted: Immersive Experience 

Specsavers: This van driver should’ve gone to Specsavers (With MG OMD, Specsavers Creative, Grand Visual & Ann Squared Events

Specsavers pushed the boundaries of OOH advertising by creating its very own parking fail – a Specsavers van stuck on a rising bollard! The results were phenomenal with over 6 million social media views and almost 1 million likes, comments and shares. The stunt even had coverage on ITV, radio and in numerous news titles as well as industry wide recognition amongst our peers and other advertisers.

Shortlisted: Creative Humour 

Habitat: 60th Anniversary (With PHD UK, Grand Visual, New Commercial Arts & Mural Republic)

Habitat sought to amplify their 60 Years of Design message and make a bold statement with their reimagined classics. What better way to showcase them by tripling their size and installing them onto the facades of buildings across the UK? These striking and innovative murals became the hero execution of the media campaign – which included Out of Home (OOH), social media, press and print – and captured the public’s attention and imagination in person and online.

Shortlisted: Hand-Painted Mural or Display 

Pepsi MAX: UCL Hidden Pitches (With OMD UK, Grand Visual, Pangolin, NewGen, Ann Squared Events & Pixel Artworks

Pepsi MAX went all in for the UEFA Champions League this year. Bringing unexpected enjoyment to audiences across the UK, Pepsi MAX ran three activations for fans in football-focused cities of Liverpool, Manchester and London. Whether you were looking for a quick 2v2 game and a free football at their hidden pitches or wanted to watch the live game on the big screen, with a Pepsi MAX in hand, then they had you covered. Pepsi Hidden Pitches was born!  

Shortlisted: Immersive Experience 

Quaker Oats: Share the Warmth (With OMD UK, Grand Visual & Uncommon Creative Studio)

Quaker shared the warmth across the nation by helping to ensure access to a warm and nutritious breakfasts for families across the UK this winter – in a way that is intrinsic to the brand itself. Quaker effectively used different OOH capabilities to drive awareness of the issue of child food insecurity & its charity partnerships with attention grabbing 48s and leveraged interactive & dynamic capabilities to offer consumers real value through contextually relevant coupons based on UK weather/average temperatures. 

Shortlisted: Dynamic & Interactive Screens

British Heart Foundation: ‘Til I died (With PHD UK, Saatchi & Saatchi UK, Grand Visual & Mural Republic)

British Heart Foundation (BHF) set out with the goal to highlight a tragic reality – 12 people under the age of 35 are lost to sudden cardiac arrest in the UK each week. Using the stories of 12 young football fans who died too soon to highlight this tragic disease, BHF and Saatchi & Saatchi unveiled 12 powerful murals of football fans who lost their lives to sudden cardiac death, in time with the UEFA Euro 2024 kick-off for an extended audience reach. This campaign went viral across social media and outlets, it even had a slot on BBC Breakfast.  

Shortlisted: Charity/Not for Profit/Social Purpose 

Congratulations to all our clients, agencies and partners who were shortlisted, and roll on November! View the full shortlist here.