Talon Shortlisted for 10 Awards for OOH for the 2024 Outdoor Media Awards
Along with our incredible agencies and partners, Talon has been shortlisted for multiple awards at the annual Outdoor Media Awards, hosted by Clear Channel and Campaign.
Over the 12 categories available, Talon was shortlisted across 9 of them with 10 shortlisted entries in total.
Hector Wylie – Rising Star
Hector is a standout talent in OOH, whose forward-thinking approach, passion for the medium and drive for inclusion make him a true rising star.
Channel 4 – Partygate (With OMD UK, 4Creative & Jack Agency)
Partygate. We sacrificed, they partied. The country was outraged. Always provocative, Channel 4 commissioned a one-off factual drama to bring the lockdown parties to life. Our task was easy, get people to watch with eye-catching OOH.
Shortlisted: Cross Channel & Visual Craft
PepsiCo – Rockstar x Stormzy (With OMD UK, Grand Visual, Ocean Labs & Smart Media Technologies)
In Summer 2023, Rockstar evolved their influencer strategy to partner with global superstar, Stormzy, to anchor the 5 o’clock shift from day to play with a first-of-its-kind hybrid digital performance.
Shortlisted: Tech Innovation
PepsiCo – Walkers 100 Calories (With OMD UK)
Crunching data for healthier snacking! Walkers 100 Calories stood out in 2023 by embedding data into every element of the OOH campaign process, a step change from previous years. We delivered a first-of-its-kind for Walkers – a prOOH campaign powered by Talon’s DSP Atlas, with the full integration of PepsiCo 1st party data, layered with additional bespoke audience data from Ada (Talon’s proprietary DMP).
Shortlisted: Data & Intelligence
PepsiCo – Pepsi MAX Christmas (With OMD UK & Grand Visual)
Pepsi Max’s Christmas 2023 campaign was groundbreaking for both Talon/Grand Visual and PepsiCo. It was the first time that GV would deliver all artwork for a PepsiCo campaign – a new approach that would continue into 2024. It signaled a major shift for PepsiCo to activate experience-based OOH and was the most multi-faceted OOH campaign Talon has executed for PepsiCo in over 10+ years. The result? Pepsi Max’s best performing Christmas, ever.
Shortlisted: Brand Building
Scottish Gov – Detect Cancer Early (With Republic of Media & Leith)
Cancer is the biggest killer in Scotland, with 1 in 2 people getting it in their lifetime, a statistic that skews disproportionally towards 40+ C2DE’s men. Using data-driven OOH as key player in the cross-channel mix, Scottish Gov created a “surround sound” effect – driving high awareness and delivering cut through. This approach significantly shifted awareness, instigated behaviour change and had real-world impact.
Shortlisted: Data & Intelligence and National Social Impact
Bet365 – Never Ordinary (With Republic of Media)
As a result of using large format OOH to promote its new brand platform, Bet365 drove brand awareness, increased positive perceptions and raised brand preference and bet intent.
Shortlisted: New Approach
Accolade Wines, Hardys – The Joy of Certainty (With Yonder Media & Above+Beyond)
Accolade Wines used multiple OOH formats, alongside a prOOH campaign powered by Talon’s DSP Atlas, to reach social foodies and families for Christmas 2023. As a result, the campaign delivered above the estimated plan and drove sales of Hardys.
Shortlisted: New Approach
Congratulations to all our clients, agencies and partners who were shortlisted, and roll on the 13th June! View the full shortlist here.
