MCDONALD’S LIGHT ON

With another lockdown approaching in the gloomy months of February, McDonald’s needed to attract its target audiences to stay relevant against the thousands of brands that suddenly became available for delivery and take-away. We required something iconic and unmissable with a way to remind our target audience about McDonald’s, this led us to the famous golden arches we all know and love!

The design was simple yet iconic with a series of posters depicting the message that despite being stuck at home during lockdown, McDonald’s was available for delivery and able to provide those little lifts that were needed more than ever. The posters illustrated homes that displayed a night-time feel to contrast with the golden arches and illuminated windows. The creative was able to reach all target audiences in the specific areas available for McDelivery.

The campaign went on to win a Gold Cannes Outdoor Lion – Billboard, Retail at the 2021 Cannes Lions.