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01.

INTRO

Wavemaker and William Hill launched a programmatic OOH campaign targeting the penultimate weekend of the Premier League.

WILLIAM HILL 3
01.

STRATEGY

The capabilities of PROOH (programmatic OOH) has allowed brands to drive consumers to online betting platforms seamlessly, leveraging the perfect synergy between OOH and mobile devices. This was precisely what William Hill wanted to achieve – capturing consumers with right content, at the right time and in the right moment.

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01.

EXEUCTION

Leveraging this technology they were able to target screens within sports bars, strategically timing the campaign to coincide with the games.

A dynamic element was also used, with creative calling out each match alongside the real-time betting odds – creating levels of engagement and prompting consumers to download the app while in the consumption environment.

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