UNILEVER COMFORT

Unilever, launch their new Comfort Scent Booster Elixirs through a series of OOH executions.

Comforts strategy was to embed the product into customer’s minds and encourage them to experience it first-hand.

After all, the customer nose best – our goal was to make the product memorable, leading to increased brand recognition and boost sales.

First up, was a sensory-rich bus shelter featuring a smelter. This installation included a 6-sheet panel where commuters could experience three different scent samples as they waited for their bus.

Second, was a media first on Grafton St with Unilever partnering with the iconic flower sellers to create a burst of botanical fragrance that elevated everyday moments.

Both executions creatively immersed the public into the product’s scents, ensuring the launch was an unforgettable experience that drove engagement and trial.