Tony’s Chocolonely

We worked with Tony’s Chocoloney to issue a cheeky public warning about their dangerously delicious milk chocolate with caramel sea salt. 🍫 According to (very serious) scientific research, this flavour combo is so addictive you simply can’t stop eating it.

To spread the word, Out of Home locations across the Netherlands and Belgium were taken over with high-impact posters wrapped in bold warning tape—featuring headlines like BEWARE, DANGEROUS, and ATTENTION—surrounding an oversized image of the irresistible bar.

As part of the campaign, fly posting sites featured real Tony’s bars attached to the posters using the same eye-catching tape. Chocolate lovers could tear off a bar at their own risk. The tape could then be used to reseal the bar (assuming they had the willpower to stop after one bite)!