Talon UK
PepsiCo: Hot Couture
Sweat Shame to Sweat Fame
01.
About
Earlier this year Ashley Roberts hit the headlines when she appeared with sweat patches on the red carpet. This prompted the launch of the ‘Sweat Shame to Sweat Fame’ the Hot Couture campaign by PepsiCo, bringing a sense of humour to what can sometimes be an embarrassing situation.
As well as the wider OOH campaign, we were tasked with creating a billboard that actually looked like it was sweating to show just how spicy the Extra Flamin’ Hot snacks are. The Special Build was launched in East London, which featured a water feature that pumped 1,000 litres over the billboard to create that sweating effect.
