PepsiCo: Quaker Oats

Quaker Oats utilised digital OOH and a special build bus shelter to share the warmth this winter!

The digital OOH activity displays real-time temperature data, encouraging audiences to scan the QR code and claim a discount off their next purchase of Quaker Oats. Discounts are based on UK average temperature data – the colder the weather average, the bigger the discount!

The bus shelter in Kingston, London utilised a LIVE thermal-imaging feed, playfully encouraging audiences to claim their discount off their next purchase of Quaker Oats. The colder the weather, the more they’ll save!