Pepsi MAX

PepsiCo’s latest out-of-home (OOH) activation for Pepsi Max Hidden Pitches arrived at London’s Observation Point.

This arrival comes as the first of many with the tour continuing to Manchester and Birmingham over the next few weeks. The campaign features Ella Toone, fresh from her FA Cup Triumph where she hosted the first 2v2 game on the laser-projected pitch on the Southbank.

This activation featured a Pepsi Max vending machine that surprised passersby by inviting them to grab a can of Pepsi MAX and scan it at the custom vending machine to receive a Pepsi branded football! Once a football is dispensed an epic laser display will project a 2v2 pitch outline onto the street commencing the start of a 10-minute, match session.