Universal Music Group

To promote the launch of Olivia Rodrigo’s  upcoming album ‘Guts’ the star had planned an exclusive, secret concert for her top fans in London. Talon, along with UMG, Havas Entertainment and Ubiquitous devised a plan to have Olivia tour around London in her very own wrapped taxi. ​

The campaign went off without a hitch as the singer made the most of the ride by shooting a viral TikTok, and even had time to stop at the iconic Abbey Road and Big Ben for an impromptu photoshoot. Olivia then posed for photos with the taxi outside of The Hawley Arms pub where she was met by eagerly awaiting fans.​

The activation showcased the social amplification potential of OOH. From real life impact to over 18.2 million TikTok views!