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8 in 10 Brits reported receiving a “bad gift” for Christmas 2022. As a result, it is estimated that over 3M bad gifts were thrown away. NOTHS’ aim was to encourage ‘wiser,’ more sustainable gifting.

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In collaboration with NOTHS & Hearts & Science, we kicked off the campaign by launching three special builds – “Don’t Gift Landfill”, “Don’t Gift Big Biz” and “Don’t Gift Boring” – in London’s Westfield Shepherd’s Bush and Vinegar Yard and in Manchester’s Salford Chapel Street. 

The final burst of OOH consisted of our fully optimised DOOH schedule consisting of Large Format Digital, D48s and D6s in motorway service areas, shopping centres, underground, roadside and rail environments.

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As a result of the campaign, NOTHS saw a +20% increase in new customers, a +25% uplift and 67% claimed to be buying after seeing the OOH campaign.

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