Mercedes-Benz DOOH
01.

Introduction

Mercedes-Benz utilised OOH to illustrate the luxury and premium nature of the Mercedes-Benz electric range.

Mercedes-Benz DOOH
01.

Execution

Bradley Cooper and the all-new electric G-Class featured on Ocean Outdoor’s iconic Piccadilly Lights; and a programmatic approach was deployed, targeting premium drivers on the path to their new car purchase.

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