McDonald’s

McDonald’s was live with the UK’s first-ever “Famous Orders” campaign, fronted by music powerhouse Stormzy. The “Stormzy Meal” consisted of his signature McDonald’s order – 9 McNuggets, Fries, Sprite, Oreo McFlurry and BBQ sauce.

The campaign built on the idea that everyone has a go-to McDonald’s order, even one of the UK’s biggest stars. By putting Stormzy as the face of this campaign, it turned something as ordinary as having a favourite McDonald’s order into a cultural moment.